tag:blogger.com,1999:blog-14681411744663036332024-02-06T20:23:02.516-08:00KAKI trainings blog Multimedia-MarketingAnonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comBlogger20125tag:blogger.com,1999:blog-1468141174466303633.post-89196897814093060932013-11-18T00:47:00.004-08:002014-01-30T04:18:16.628-08:00Tag 21 – Online Marketing – Klausur<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b><u>Die Online-Marketing-Klausur: </u></b></span></span><br />
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Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-85754872928226354522013-11-18T00:47:00.002-08:002013-11-22T05:57:52.962-08:00Tag 20 – Online Marketing – Zusammenfassung<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Zusammenfassung des Online-Marketing, zur Klausurvorbereitung</span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Anmerkung - zur Refinanzierung Deines Projektes: </span></span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Es gibt <u>keinen</u> kostenlosen</span></span><span style="background-color: white;"> Traffic</span> … berechne immer auch die Kosten für
die Arbeitszeit und nicht nur für
die Webung als solche.</span></span>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background: none repeat scroll 0% 0% silver;">Klausur-zusammenfassung (Stichworte):</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Internet marketing vs Online-Marketing</span> </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Online-Marketing-im Gesamtmarketing-Mix</span> </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Affiliate Marketing</span> </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Partnernetzwerke </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Direkter
Partner </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Partnerprogramm </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Indirekter Partner </span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"></span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Tracking-Methoden:</span></span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">URL-tracking:</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Cookie-tracking: </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Session-tracking: </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Datenbank-tracking:</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Pixel-tracking: </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Provisionsmodelle:</span></span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">PPS</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">PPL </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Pay
er email</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Lifetime
Provision</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Werbebotschaften </span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Typische Bannertypen</span> </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Pop-up </span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"></span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Pop-under</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Sticky-ad </span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Page
Peel</span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span lang="EN-US" style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Email-Marketing</span> </span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Probleme: Spamming, Blacklists</span></span></span></div>
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</span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"></span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Autoresponder: </span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"></span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Stand
alone Kampagne:</span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"></span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"></span></span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Newsletter</span> </span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"></span></span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Testkampagnen:</span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">hardbounce </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">softbounce </span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Suchmaschinen marketing (SEM)</span> </span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">SEM </span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">SEARP</span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"></span></span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"></span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Suchmaschinenoptimierung </span></span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">onpage und offpage </span></span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Page
rank</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Organic
rank </span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Golden Triangle</span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"></span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Keyword
advertising</span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Auswertung
versch. Kampagnen: </span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Display Netzwerk</span></span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Suchnetzwerk </span></span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"></span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Keyword tool – Keyword planner – Adword</span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">
</span></span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: white;">Onpage optimierung </span></span></span></div>
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Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-52778094471688316322013-11-13T22:55:00.000-08:002013-11-14T11:08:57.945-08:00Tag 19 – Online Marketing – Mobile Marketing und Web-usability<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Mobile Marketing, Web-usability, mobile kommunikation, video, zahlungsanbieter, ... </span></span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"><br /></span>
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<a name='more'></a><span style="font-family: Verdana,sans-serif;"><br /></span>
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<![endif]--><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: #b6d7a8;"><b><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Mobile Marketing</span></b></span><b><span style="background-color: #b6d7a8;">
</span>-</b> Die Verwendung
drahtloser Kommunikation, im Sinne von mobilen Endgeräten, wie Smartphones, Tablets,
etc.</span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<br />
<h1 style="margin: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Bsp:</span></span></h1>
<br />
<h1 style="margin: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Foursquare<span style="font-weight: normal;">
– hilft dir dabei, die perfekten Orte in
(…) für dich und deine Freunde zu finden:</span></span></span></h1>
<br />
<h1 style="margin: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="font-weight: normal;">Und
hilft Unternehmen, sich dort zu positionieren und auch Spezialangebote
zu verbreiten (s.u.)</span></span></span></h1>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><a href="https://de.foursquare.com/">https://de.foursquare.com/</a></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Bsp für Specials: ...Gratis
Kafeespezialität, beim ersten Beratungsgespräch, ...</span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Jeder Check-in wird bei Foursquare
registriert. … außerdem werden Abzeichen (Badges) vergeben, je öfter man sich
einloggt.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Man kann <u>Tips</u> schreiben,
<u>Listen</u> anlegen, …. Und anderen Leuten zur Verfügung stellen.</span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Man kann auch <u>Firmen</u>
oder <u>Marken</u> anlegen ... (unter Menue, Einstellungen, verwalte Seiten, …)</span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>Bsp: Tobit.Software</b> innovative
Standard-Software-Produkte für geschäftliche und private Anwender. </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Z.B.....
in 5 Minuten zur eigenen Smartphone App (Betreibe mobiles
Marketing, indem du deine eigene App erstellst. Hier bekommen Deine Freunde die
Photos und Infos direkt auf deine Seite geladen, ohne über Facebook gehen zu
müssen).</span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">>> smartphone app einrichtung, start ,
programmsymbol hochladen (firmen-logo), Name, Farbschema, Beschreibung, Kontakt
und FERTIG!</span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">URL Siehe: </span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><a href="http://www.tobit.com/login/Start.asp">http://www.tobit.com/login/Start.asp</a></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: #b6d7a8;"><b><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Web-Usability</span></b></span><b>
- </b>Bringe Deine Hompage nach vorne! </span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">(mache eine einzelne
Seite pro Produkt und baue es ins affiliate netzwerk ein)</span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Bsp. für diverse<b> Zahlungsabieter:</b></span></span></div>
<br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">... Mit Paypal, moneybookers
, micropayment, etc. kannst Du Zahlungsmodalitäten einfügen.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Oder … mit <b>ShareIT.com</b> … ein weiterer Zahlungsanbieter, der auch Stornierungen, Währungsumwandlungen, etc. übernimmt (beachte auch hier die Zusatzkosten).</span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">>>> <b>Usability
</b>sollte immer in
Richtung „Call to Action“ ausgerichtet sein!</span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Bsp-Tool für die<b> Farbauswahl:</b></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Siehe: <a href="https://kuler.adobe.com/create/color-wheel/">https://kuler.adobe.com/create/color-wheel/</a></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<br />
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Der „Goldene Schnitt“
ist auch wichtig für Web-usability.</span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Siehe <b>balsamiq</b> homepage zur <b>Seitengestaltung </b>(design your user
interface … um bspw einem web-entwickler zu zeigen, wie die Seite aussehen
soll, </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">siehe, <a href="http://balsamiq.com/"><span lang="EN-US">http://balsamiq.com/</span></a></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"> </span></span></div>
<br />
<div class="MsoNormal" style="margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>Mock-Up</b> - bezeichnet eine <a href="http://de.wikipedia.org/wiki/Attrappe" title="Attrappe"><span style="color: windowtext; text-decoration: none;">Attrappe</span></a>….
demgegenüber ist der <a href="http://de.wikipedia.org/wiki/Prototyp_%28Technik%29" title="Prototyp (Technik)"><span style="color: windowtext; text-decoration: none;">Prototyp</span></a> ein funktionsfähiges Modell.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<br />
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: 0cm; text-indent: -18pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: #b6d7a8;"><span style="background-color: white;">·<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span>Brainstorming</span></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">
<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="background-color: #b6d7a8;">Keywordrecherche</span>, mit </span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"> dem keyword planner, </span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"> google search, </span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"> seo quake - gebe verschiedene worte ein und vergleichen</span></span><br />
<br />
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="background-color: #b6d7a8;">Domainnamen-check</span> mit "united
domains"</span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Bsp: Weihnachtsgeschenke-
ideen.com und .de sind weg, </span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">aber weihnachtsgeschenke-ideen.net, …eu, … sind noch zu haben</span></span>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="background-color: #b6d7a8;">Landingpage</span>
konzipieren, z.b. als blog … Und das impressum nicht vergessen</span></span>
<br />
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<br />
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: 0cm; text-indent: -18pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">·<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span>Aratikelsuche bei
einem <span style="background-color: #b6d7a8;">Werbepatner</span>:</span></span></div>
<br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Hier Amazon als Anbieter wählen, und
Im Partnerprogramm einen Produkt-Link erstellen.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Kopiere den
Produkt-html code und füge ihn als anker-link in deine homepage / blog ein.</span></span></div>
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Bsp für <b>"Erstelle einen <span style="background-color: #b6d7a8;">neuen Blog</span>"</b> (Wiederholg)</span></span><br />
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 0.6pt; text-indent: 35.4pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">… suche einen Titel, der zieht.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"> ... suche dir einen kunden-avatar und erstelle dann einen slogan.</span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span>
<br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>Vorlagen </b>- <b></b>Größe, Schrift, Hintergrund, etc anpassen</span></span></div>
<br />
<br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>Layout</b> – mach die Seite leer, bis auf die
notwendigen container</span></span></div>
<br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>Neue Seite</b> – inkl. impressum anlegen </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>Neuer
Post -</b><b> </b>Einen <b><u>Titel</u> </b>vergeben, der schon in
Richtung <b>Aufforderung</b> geht. Mit dem<b> </b>passenden Inhalt ...<b> </b>Hier baue <u>einen</u> Post
auf, indem <u>alles</u> drin ist (dies ist die landing page).... und füge ein: Text - Bilder* - Video - Tabellen - etc.</span></span></div>
<br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span>
<br />
<div class="MsoListParagraph" style="line-height: normal; margin-bottom: 0cm; text-indent: -18pt;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> <b>
</b></span><b>Verteile
</b>Deine Seite <b>über das Netz</b> (social network marketing), z.B. über <b>hootsuite</b> und<span style="background-color: white;"> </span><b><span style="background-color: #b6d7a8;"><span style="background-color: white;">sorge für </span>Traffic</span></b></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Führe <span style="background-color: #b6d7a8;"><b>Erfolgsmessungen</b></span> durch - z.b. mit dem Partnerprogram Amazon, Webmaster Tool, ... Und optimiere entsprechen, wenn die vorher definierten Ziele nicht erreicht wurden!</span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span>
<br />
<div class="MsoNormal">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">
</span></span><span style="font-family: Verdana,sans-serif;"><br /></span>Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-39280840548205584062013-11-11T23:14:00.002-08:002013-11-14T01:38:53.789-08:00Tag 18 – Online Marketing – Erfolgsmessung <span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Erfolgsmessung, Monitoring, Controling, Google Analytics, ...</b></span></span><br />
<br />
<div style="text-align: center;">
<div class="separator" style="clear: both; text-align: center;">
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Tip fürs Weihnachtsgeschäft:</div>
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Nutze den Megamarkt<span style="mso-spacerun: yes;"> </span>mit „Playstation 4 Konsole“ und stelle das Verkaufsvideo (es ist teilbar, Embeded
code) und kann als affiliate Link auf Deiner Seit untergebracht werden.</div>
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<br /></div>
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<span style="background-color: #b6d7a8;">Beispiele für das Monitoring und Controlling Deiner Seite:</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b>Bsp:</b></div>
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<span style="background-color: #b6d7a8;"><b>Xovi</b></span> SEO Controlling und oline Marketing suite , für 99 EUR im Monat
(komplett)</div>
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<a href="http://www.xovi.de/">http://www.xovi.de/</a> </div>
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<span style="mso-fareast-language: DE; mso-no-proof: yes;"><br /></span></div>
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<b>Bsp:</b></div>
<b>
</b><br />
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<span style="background-color: #b6d7a8;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Sistrix</b></span></span> </span>– als stärkster Konkurrent von Xovi (analysiere deine Website und decke die Erfolgsgeheimnisse
deiner Wettbewerber auf), hier muss man jedes Modul pro Monat kaufen!!!<span style="mso-spacerun: yes;"> </span>ab 100 EUR pro Modul<span style="mso-spacerun: yes;"> </span>!!!</div>
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<a href="http://www.sistrix.de/toolbox/?tid=adw_kwn_sistrix&gclid=CNn99qPa3roCFU5a3godWFMAtg">http://www.sistrix.de/toolbox/?tid=adw_kwn_sistrix&gclid=CNn99qPa3roCFU5a3godWFMAtg</a></div>
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<br /></div>
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<b>Bsp:</b></div>
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<b>Pikwik</b> - eine Alternative zu u.g. Google Analytics</div>
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<a href="http://piwik.org/"> </a> </div>
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</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<a href="http://piwik.org/">http://piwik.org/</a></div>
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<br /></div>
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</div>
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<span style="color: red;"></span></div>
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<br /></div>
<b>Bsp:
</b><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="font-family: Georgia,"Times New Roman",serif;"><span style="font-size: small;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;"><span style="background-color: #b6d7a8;">Google Analytics </span>-</span></span></span></span></b><span style="font-size: small;"><b> </b></span>Professionelle Webanalysen </div>
<br />
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 16.0pt;"></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
melde Dich an und wähle zwischen <span lang="EN-US" style="mso-ansi-language: EN-US;">Universal analytics
oder classic analytics</span></div>
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Kontoname: ...</div>
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…</div>
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Branche: ...</div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;">Tracking id abrufen und Tracking code erzeugen</span></div>
<span style="mso-fareast-language: DE; mso-no-proof: yes;"></span><span lang="EN-US" style="mso-ansi-language: EN-US;"></span>
<br />
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Besuche …</b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Durchschnittl. Besuchsdauer …</b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Absprungrate </b>sollte nicht über 50% sein
!!!</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Alles unter
30% ist gut!</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Zielkonversion rate:</b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Hier kann man die Ziele (bis zu 20) eintragen.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Conversion rate von 3 oder 4 %
ist schon super</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Klicke ein
Konto an und gehe in die <b style="mso-bidi-font-weight: normal;">Berichtsfunktionen</b>:</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-bidi-font-weight: normal;">Gehe zu </span><b style="mso-bidi-font-weight: normal;">Verwalten:</b><span style="mso-bidi-font-weight: normal;"> (lerne das Menu kennen)</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-bidi-font-weight: normal;">Sehe dann das 3er verhältnis … wer macht wo was wann?</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-language: DE; mso-no-proof: yes;"></span></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;">Unter</span></span><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;"> Property,</span></b><span style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;"> tracking und tracking code .... stelle Verknüpfungen her:</span></span></div>
<span style="mso-bidi-font-weight: normal;"> (bspw
zw. Adwords and adSense<span style="mso-spacerun: yes;"> </span>)</span>
<br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<b style="mso-bidi-font-weight: normal;">Ziele definieren </b><span style="mso-bidi-font-weight: normal;">unter: Profile - Ansicht - Ziele</span> <br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Verbinde Deine Seite </b><span style="mso-bidi-font-weight: normal;">… mit .... Hier trage den <span style="mso-spacerun: yes;"></span>tracking code ein, wenn es sich um einen <b>Blog</b> handelt.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Für alle anderen Seiten <span style="mso-spacerun: yes;"></span>(homepages) wird der ausführliche code benötigt. </span></span>Dieser muss kopiert werden und im Content management system eingefügt werden.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Ansonsten muss
dieser code in den Header <b style="mso-bidi-font-weight: normal;">jeder einzelnen Seite</b>
eingefügt werden.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Und zwar im head
code, <span style="mso-spacerun: yes;"> </span>kurz vor Ende<span style="mso-spacerun: yes;"> </span>der Kopfteils<span style="mso-spacerun: yes;"> </span></head></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Property </b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: 35.4pt;">
--- property einstellung (URL eintragen)</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: 35.4pt;">
<span style="mso-spacerun: yes;"> </span>--- nutzerverwaltung (mit
Berechtigungsverteilung)</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: 35.4pt;">
--- einistellungen für soziale inhalte (FB verknüpfung,…)</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b>Berichte:</b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-bidi-font-weight: normal;">Siehe unter</span><b style="mso-bidi-font-weight: normal;"> Besucher… </b>eine Übersicht
über div. Kriterien f. d. Berichte</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: 35.4pt;">
<span style="mso-fareast-language: DE; mso-no-proof: yes;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b>Leistungskennzahlen:</b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Sammle zunächst die
Rohdaten und bestimme dann die Kennzahlen.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Wir brauchen<b style="mso-bidi-font-weight: normal;"> </b><span style="mso-bidi-font-weight: normal;">Leistungskennzahlen</span>, die <b>Zielführend</b>
sind:</div>
<br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<u>Entscheide, was ist <b>wichtig</b>?</u></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
>> Ein
like oder ein fan, oder ein Edge rank, … ?</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Es ist eine
rein subjektive Entscheidung, man muss sich nur einig und darüber im Klaren sein.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<u><span style="mso-bidi-font-weight: normal;">Was ist bspw die </span><b style="mso-bidi-font-weight: normal;">Absicht </b><span style="mso-bidi-font-weight: normal;">eines Blogs</span><b style="mso-bidi-font-weight: normal;">?</b></u></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Backlinks
auf die website zu bekommen</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Affiliate marketing</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Branding (autoren
bekannt machen)</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
…</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
oder</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-bidi-font-weight: normal;">Die <b>Zugriffe</b> auf meiner Blogseite messen!</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
z.B. unter
---Besucher – besucherfluss</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
Weitere Kennzahlen, die messbar sind: <br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Der
<b>Besucherfluss</b> .. </div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Standorte</b><span style="mso-spacerun: yes;"> </span>- aus welchem Land kommen die meisten
Besucher? </div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Note: Nehme die
Angaben als Tendenzen, nicht als absolute Daten.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Technologie</b> – Browser und
Betriebssysteme <span style="mso-spacerun: yes;"> </span>- Anbieter</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Mobil </b>– Übersicht - Geräte</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Conversions </b>- …. Ziele, …</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
Wie kann ich
am besten nachvollziehen, ob jemand gekauft hat?<br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
siehe unter <b style="mso-bidi-font-weight: normal;">Verwalten: ... </b>Wenn jemand
kostenpflichtig bestellt hat (wird daraus eine URL generiert)</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b>Zieldefinition: </b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Lege unter
Verwalten Deine Ziele an:</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
z.b. - benutzerdefiniert:</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Zielbeschreibung - Name <span style="mso-spacerun: yes;"> </span>„Hat gekauft“</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Ziel anklicken</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Ziel ist
gleich (hier die Dankesseite URL eingeben, </div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
z.b.<a href="http://kakitestblog.blogspot.de/danke">http://kakitestblog.blogspot.de/danke</a>)</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Gebe einen "Wert Optional" ein,
z.b. 5 EUR </div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Trichter: AN</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Name...</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Seite ...</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Erforderliche Schritte --- <b>ja</b>/nein</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Bsp Warenkorb</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Bsp Bestellung</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b>Ziel
bestätigen</b> … Das Ergebnis ist sofort sichtbar</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Mit diesem Ziel
in die <b>Berichtsfunktion</b> gehen – Conversions – Ziele:</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
lasse Dir die Übersicht <span style="mso-spacerun: yes;"></span>anzeigen (inkl. <b style="mso-bidi-font-weight: normal;">Trichter-visualisierung)</b>
</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-bidi-font-weight: normal;">Nachteil:</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Hier kannst Du nicht sehen, wie viele Besucher abgesprungen sind…</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Weitere Zieldefinitionen:</b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Besuchtsdauer
auf einer Seite, …</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="mso-spacerun: yes;"></span>In-page-analyse </b><span style="mso-bidi-font-weight: normal;">(unter Verhalten) - </span><b></b>Dies ist
eine mögl. <span style="mso-spacerun: yes;">A</span>lternative zur Konfettimap</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Hier sehe
ich, wo auf meiner seite wiviele klicks erfolgt sind… danach kann ich
entscheiden, ob der Aufbau meiner Seite sinnvoll ist oder nicht.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-bidi-font-weight: normal;">Verhalten</span> – Website Content – <b style="mso-bidi-font-weight: normal;">Aufschlüsselung nach Content</b>:</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -18.0pt;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>category, </div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -18.0pt;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>kontakt,</div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -18.0pt;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span>ansprechpartner,</div>
<div class="MsoListParagraphCxSpLast" style="margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -18.0pt;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="mso-spacerun: yes;"> </span>…</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-fareast-language: DE; mso-no-proof: yes;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-bidi-font-weight: normal;"> Verhalten</span> – Website Content – <b style="mso-bidi-font-weight: normal;">Ausstiegsseiten</b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: 35.4pt;">
<span style="mso-fareast-language: DE; mso-no-proof: yes;"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; text-indent: 35.4pt;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b>Dahboards</b> –
hier hinterlege Deine eigenen Kennzahlen:</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Neues Dashboard
<b>anlegen</b> , starter oder unformatiert,</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Widget hinzufügen,
s.u.</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Neues Dashboard
definieren (z.b. eindeutige Besucher)</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
und die Dashboards miteinander vergleichen</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b>Anderes <span style="mso-bidi-font-weight: normal;">Bsp:</span></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Scorecard mit Kennzahlen aus
Einkauf, Logistik, Vertrieb…. Mit jeweils 4 kennzahlen (mit Daten aus diversen
Systemen)</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Wenn unser
Dashboard für unseren Kunden fertig ist, gebe ich die<b style="mso-bidi-font-weight: normal;"> email</b> ein und <b style="mso-bidi-font-weight: normal;">die
Häufigkeit</b> der <b style="mso-bidi-font-weight: normal;">Versendung</b> ein (mit
erweiterte Optionen: für ... Monate)</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Weitere
Einstellungen unter <b>Verwalten</b> möglich</div>
<br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background-color: #b6d7a8;">Empfehlungen:</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;">Sumall </span></b><span style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;">– Anwendung: Vergleiche diverse Plattformergebnisse</span></span> (FB, Twitter,
G+, …)</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;"><a href="https://sumall.com/"><span lang="EN-US" style="mso-ansi-language: EN-US;">https://sumall.com/</span></a></span></span><span lang="EN-US" style="background: yellow; mso-ansi-language: EN-US; mso-highlight: yellow;"></span></div>
<br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Mit <b>Tynt</b>
- kann man outbound und ibound Traffic monitoren:</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<a href="http://www.tynt.com/">http://www.tynt.com/</a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b> Sharethis - </b>...</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<a href="http://www.sharethis.com/">http://www.sharethis.com</a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b>5 KPIs aus
der Hölle</b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<a href="http://www.konversionskraft.de/conversion-optimierung/conversion-rate.html">http://www.konversionskraft.de/conversion-optimierung/conversion-rate.html</a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background-color: white;"> <b style="mso-bidi-font-weight: normal;">Datenschutzrechte</b>, f</span>indest Du bspw unter:</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-spacerun: yes;"> </span>t3n …. Mit suche nach google analytics
datenschutzgerecht…</div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
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Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-88414894860048140452013-11-08T06:26:00.001-08:002013-11-12T03:31:42.119-08:00Tag 16 – Online Marketing – Social Media<!--[if !mso]>
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<span style="font-size: large;"><span style="font-family: Verdana,sans-serif;"> Soziale Netzwerke, Facebook, Twitter Co, Statistiken, Bilderdienste, Pintrest, Flicr, Audiodienste, Soundcoud, ...</span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5BS89KDqQW0PGbH9l2TqJByb3DyydvlDZE36BorzzH6NvDT5nFCjTT2fpXTqZ6ET5XSdw1hdW2b5k6LNg2zLAIcB5fvIRS-L0ifVTMKPOVpLN_hIog5FNtXU2JrVWFVcHk-e5VSZe0dQ/s1600/%E2%80%ABsocial+network.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5BS89KDqQW0PGbH9l2TqJByb3DyydvlDZE36BorzzH6NvDT5nFCjTT2fpXTqZ6ET5XSdw1hdW2b5k6LNg2zLAIcB5fvIRS-L0ifVTMKPOVpLN_hIog5FNtXU2JrVWFVcHk-e5VSZe0dQ/s1600/%E2%80%ABsocial+network.JPG" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDL4XtKhPSXSTWbZcmEoJNHzKwSEHCi0YxewnKlnK573lVqmziGKgdXsURNRpFVKBGWjpWupZTIEVyJtx4JSVOfu53WjB8zMAskmqNnTNTVfCf0gRH29H8bXjbTvK8WgV97eBkzLfeVmw/s1600/statistik.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
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<br /></div>
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<span style="font-family: "Arial","sans-serif";"></span></div>
<a name='more'></a><b><span style="background-color: #b6d7a8;">Social Media Netzwerke: </span></b><br />
<br />
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<br /></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"><span style="background-color: white;">„</span><b><span style="background-color: white;">Social
Media i</span>s revolutionary</b>“, Video siehe:</span></div>
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<span style="font-family: "Arial","sans-serif";"><a href="http://www.youtube.com/watch?feature=player_embedded&v=Y4EwCG8Z498" target="_blank">youtube.com/watch?feature=player_embedded&v=Y4EwCG8Z498</a></span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Erstelle <b>ein eigenes Soziales Netzwerk</b> (bspw über Wordpress möglich),
siehe</span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"> </span></b><span style="font-family: "Arial","sans-serif";"> <a href="http://buddypress.org/" target="_blank">buddypress.org/</a></span></div>
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<span style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
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<span style="font-family: "Arial","sans-serif";">Vergleiche Deine Werbung
auf <b>Facebook</b> und <b>Twitter</b>:</span></div>
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<span style="font-family: "Arial","sans-serif";">... lege bspw zwei Kanäle an und vergleiche den Traffic</span></div>
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<br /></div>
<span style="background-color: #b6d7a8;"></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background-color: #b6d7a8;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Der Facebook</span></b><b><span style="font-family: "Arial","sans-serif";">-Kanal:</span></b></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Bsp´e für eine Fanpage<span style="mso-spacerun: yes;"> (</span>privat und geschaeftlich nutzbar) </span>, <span style="font-family: "Arial","sans-serif";">eine Chronik,
…<span style="mso-spacerun: yes;"></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">… "nur" bis zu 5000 Freunde moeglich … <span style="font-family: "Arial","sans-serif";">Werbung muss in Dtld. als solche gekennzeichnet werden.</span> </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">note: Eine FB Fanpage <span style="mso-spacerun: yes;"> </span>sieht aus wie eine Chronik, ist aber mit einem Klick erreichbar</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Fanpage
anlegen</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Einstellungen, Konto, Seite erstellen, … Kategorie auswaehlen, Beschreibung mit Keywords einfuegen, eigene URL eingeben, … (m<span style="font-family: "Arial","sans-serif";">it Verlinkung zum newsletter möglich)</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"><span style="font-family: "Arial","sans-serif";">Weitere Features: </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"><span style="font-family: "Arial","sans-serif";"></span></span><span style="font-family: "Arial","sans-serif";"><span style="font-family: "Arial","sans-serif";"><span style="font-family: "Arial","sans-serif";">Impressum App (Unter "kurze Beschreibung"
), </span></span></span><span style="font-family: "Arial","sans-serif";"><span style="font-family: "Arial","sans-serif";"><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Ticketsystem, ...</span></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"><span style="font-family: "Arial","sans-serif";"><span style="font-family: "Arial","sans-serif";"></span> </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Veroeffentlichung
zuruecknehmen</span></b><span style="font-family: "Arial","sans-serif";"> … Einstellungen, Seiteninfo,<span style="mso-spacerun: yes;"> S</span>ichtbarkeit
der Seite zuruecknehmen!</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Bsp</span></b><span style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">-Fanpages</span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">
</span></b><span style="font-family: "Arial","sans-serif";">(mit App´s), von<span style="mso-spacerun: yes;"> </span>Social media team, Bahn, Tui, …</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 35.4pt; margin-right: 0cm; margin-top: 0cm;">
<span style="font-family: "Arial","sans-serif";">> <span style="mso-spacerun: yes;"></span>Ueber <b>mailchimp</b> kann man bspw die App einrichten, welche dann auf der FB Fanpage
als Button sichtbar ist.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">Frage:</span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">Was ist
wichtiger ... was ist mehr Wert ... ein <b>Like</b> oder ein <b>Fan</b> ?</span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">>>> Der <b style="mso-bidi-font-weight: normal;">edge rank</b> wird von FB berechnet und
bedeutet, <b style="mso-bidi-font-weight: normal;">ob ein Fan geklickt</b> hat
oder nicht, daher ist ein Klick mehr wert als ein Fan. Ein Fan is
nice to have, aber man sollte darauf achten, dass es auch zu Likes kommt.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Die verschiedenen<b> "gefällt mir" buttons</b> sind zu unterscheiden wie folgt:</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">"Gefällt mir" auf der
Seite --> hier wirst Du als Fan registriert</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">"Gefällt mir" auf einem
Beitrag --> hier wird Dein Klick registriert</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: fuchsia; font-family: "Arial","sans-serif"; mso-highlight: fuchsia;"></span><span style="font-family: "Arial","sans-serif";"></span></div>
<span style="font-family: "Arial","sans-serif";">Weitere Optionen, die </span><span style="font-family: "Arial","sans-serif";"><span style="font-family: "Arial","sans-serif";">zu Traffic führen können:</span></span><br />
<ul>
<li><span style="font-family: "Arial","sans-serif";">"<b>Beitrag bewerben</b>" , Publikum auswählen, max. Budget definieren, ...</span><span style="font-family: "Arial","sans-serif";"></span></li>
</ul>
<br />
<ul>
<li><span style="font-family: "Arial","sans-serif";"> FB <b>Werbeanzeige am
Rand</b> </span><span style="font-family: "Arial","sans-serif";"></span></li>
</ul>
<br />
<ul>
<li><span style="font-family: "Arial","sans-serif";">FB Werbeanzeige i<b>m Newsstream</b>
eingeblendet</span></li>
</ul>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"></span><span style="font-family: "Arial","sans-serif";"><span style="font-family: "Arial","sans-serif";"></span> </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"> </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Demzufolge unterscheide
zwischen:</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"><span style="font-family: "Arial","sans-serif";"><b>Beitrags-klicks</b>, </span></span><span style="font-family: "Arial","sans-serif";"><span style="font-family: "Arial","sans-serif";"><b>Kampagnen-klicks</b>, </span><b>Webseiten-klicks</b>, ...</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"> </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Erstelle
eine Werbeanzeige bei FB:</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Einstelllungen,
werbeanzeige erstellen:</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Wähle eine URL (wenn es nach aussen
gehen soll)</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Hier : intern</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Es soll dazu führen, dass es mehr Fans
gibt auf meiner Fanpage</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Fortgeschrittene Option wählen
(empfohlen)</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Mind. 6 verschiedene Bilder hochladen.
,.. damit ich sehe, welches bild funktioniert am besten</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Text
</span></b><span style="font-family: "Arial","sans-serif";">erstellen, </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Bsp „Endlich neue Kunden! Wie xyz Ihr Unternehmen
nach vorne bringt". </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Zielansicht</span></b><span style="font-family: "Arial","sans-serif";"> bestimmen:</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">„Chronik“ (optional), oder „Fotos“,
oder „Ab zum Neukunden“</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"></span></div>
<b><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Zielgruppenbestimmung:</span></span></b><span style="font-family: "Arial","sans-serif"; mso-fareast-language: DE; mso-no-proof: yes;"><br /></span><span style="font-family: "Arial","sans-serif";"></span>
<br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Gebe Deinem Zielkunden/<span style="mso-bidi-font-weight: normal;">Zielgruppe</span> ein "typisches Gesicht", setzte es vorzugsweise mit auf die Werbung und erzähle die persönliche Geschichte dazu ---> das funktioniert
am besten.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: red; font-family: "Arial","sans-serif";"><span style="color: black;"><span style="font-family: "Arial","sans-serif";">Zur Zielgruppenbestimmung kannst Du Studien und <b>Statistischen Auswertungen</b> benutzen, die sehr hilfreich sind. z.B. findest Du auf Social Media Statistik auswertungen (</span></span></span><span style="color: red; font-family: "Arial","sans-serif";"><span style="color: black;"><span style="font-family: "Arial","sans-serif";"><span style="color: red; font-family: "Arial","sans-serif";"><span style="color: black;"><span style="font-family: "Arial","sans-serif";">zu Blogs, FB, Twitter, etc), mit </span></span></span>Hinweisen auf Interessen, Altersstrukturen, etc., siehe <a href="http://www.socialmediastatistik.de/" target="_blank">socialmediastatistik.de</a></span></span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaJqwIqugsHb_7KjHRmwTvz9me4qnGi_I4JOXJH3OHi3we8FR8_K9SxypE2DNl1T8uwUUUlfbAwdahqj77fGS3Lr45c3iNQ0YlLbGOb9JvLe1GmhJAU6zKPnITvHVgszfZ3PzrC6exvg0/s1600/statistik2.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="144" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaJqwIqugsHb_7KjHRmwTvz9me4qnGi_I4JOXJH3OHi3we8FR8_K9SxypE2DNl1T8uwUUUlfbAwdahqj77fGS3Lr45c3iNQ0YlLbGOb9JvLe1GmhJAU6zKPnITvHVgszfZ3PzrC6exvg0/s320/statistik2.JPG" width="320" /></a></div>
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<span style="font-family: "Arial","sans-serif";"><span style="color: black;"></span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"><span style="color: black;"></span></span></div>
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<span style="font-family: "Arial","sans-serif";"><span style="color: black;"></span></span></div>
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<span style="font-family: "Arial","sans-serif";"><span style="color: black;"></span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"><span style="color: black;"></span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"></span></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Erstelle
eine Zielgruppe:</span></b></div>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Titel, Text, Zielansicht, Vorschau, ...</span></span><br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; mso-fareast-language: DE; mso-no-proof: yes;"></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"></span></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Gebote
und Preise bestimmen</span></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Schalte zwei Kampagnen mit gleichem
Inhalt und vergleiche das Ergebnis </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">(Unterschied nur <span style="mso-spacerun: yes;"> </span>in der Optimierungsauswahl<span style="mso-spacerun: yes;"> </span>bei Gebote und Preise, für <span style="mso-spacerun: yes;"> </span>… „gefällt mir für die Seite optimieren“ und
….. „für Klicks optimieren“)</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Und <span style="mso-spacerun: yes;"> </span>nicht vergessen !!! Budget angeben !!!</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Die
Erfolgsmessung</span></b><span style="font-family: "Arial","sans-serif";"> ---
später</span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">Bsp: Was hat uns das virale Marketing
von FB gebracht? o.ä.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background-color: #b6d7a8;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Der Twitter-Kanal:</span></b></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Bsp für einen <u>Traffic-Spitzentag</u></span></span><span style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"> ist der Follow Friday (suche unter #ff) </span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"><br /></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"></span></div>
<span style="font-family: "Arial","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: DE; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><br clear="all" style="mso-special-character: line-break; page-break-before: always;" />
</span>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b><span style="background-color: #b6d7a8;"><span style="font-family: "Arial","sans-serif";">Bilder </span></span></b><span style="background-color: #b6d7a8;"><span style="font-family: "Arial","sans-serif";">- als Social Media Marketing-Instrument</span></span><b><span style="background-color: #b6d7a8;"><span style="font-family: "Arial","sans-serif";"><br /></span></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"><span style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Am Beispiel
</span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"><span style="background-color: #b6d7a8;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Pintrest</span>,</span> </span></b><span style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">siehe <a href="https://www.pinterest.com/" target="_blank">pinterest.com</a></span></span> </span></div>
<br />
<ul>
<li><span style="font-family: "Arial","sans-serif";"> hier
kannst Du ein Bild einstellen und </span><span style="font-family: "Arial","sans-serif";"><span style="font-family: "Arial","sans-serif";"> mit deiner Homepage </span>verlinken, Bsp. Dünenlandschaft
Sylt, für ein Reisebüro</span></li>
</ul>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">>>> anmelden </span><span style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";">>>> erstelle
<b>ein Wort</b> und eine <b style="mso-bidi-font-weight: normal;">Pinwand </b>(Name, Beschreibung, Kategorie, ...) und nutze die </span><span style="font-family: "Arial","sans-serif";">Pinwand, um hier einen <b>Link zu Deiner Seite</b> zu platzieren. Auch das </span><span style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"><b>Twitterprinzip</b> ist hier anwendbar.</span></span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"><br /></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Wähle auf Deiner
Homepage die Verbindung zu Pintrest, Twitter, etc aus, um die Verbindung herzustellen</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Unter Pintrest: gehe zu
"bearbeiten" und gebe die Quelle an</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Dieses Portal wird bspw. von
Unternehmen genutzt, um die <b>Besucher auf die </b>Unternehmens-<b>Seite zu leiten</b>.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">Siehe unter youtube: a marketer´s guide to pinterest:</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"><a href="http://www.youtube.com/watch?v=AfyByLwiIe8"><span lang="EN-US" style="mso-ansi-language: EN-US;">http://www.youtube.com/watch?v=AfyByLwiIe8</span></a></span><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">note:</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">>pinterst hat mehr <b style="mso-bidi-font-weight: normal;">traffic</b> als Linked in, g+ und youtube
zusammen. (Weil die leute mehr klicken und nicht einfach auf der seite bleiben)</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">>Stumbleuppon und FB
auf platz 1 (<a href="http://www.stumbleupon.com/"><span lang="EN-US" style="mso-ansi-language: EN-US;">http://www.stumbleupon.com/</span></a></span><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">
(best pages on the internet)</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Ein weiterer <b style="mso-bidi-font-weight: normal;"><span style="background-color: white;">Bilderdienst </span>ist <span style="background-color: #b6d7a8;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Flickr</span></span></b><span style="mso-bidi-font-weight: normal;"><span style="background-color: #b6d7a8;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;"><span style="background-color: white;">, siehe: <a href="http://www.flickr.com/" target="_blank">flickr.com</a></span></span></span></span><b style="mso-bidi-font-weight: normal;"><span style="background-color: #b6d7a8;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;"><br /></span></span></b></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"></span></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">(hier kannst Du bis zu einem Terrabyte Bilder unterbringen)</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Features:</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Photo auswählen, hochladen, und Eigentümerrechte
einstellen, Privacy definieren, ...</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">(bei Pintrest gibt es diese
Rechte-Beschränkungs-Option nicht)</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="background-color: #b6d7a8;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; font-family: "Arial","sans-serif";">AUDIO Dienste:</span></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; font-family: "Arial","sans-serif";">Bei <b>Soundcloud </b>findest Du bspw </span></span><span style="font-family: "Arial","sans-serif";"><span style="background-color: white;">viele "gem</span>afreie" Künstler, die dort ihre eigenen Projekte hochladen, siehe <a href="https://soundcloud.com/" target="_blank">soundcloud.com</a></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"><a href="https://soundcloud.com/"><span lang="DE" style="mso-ansi-language: DE;"></span></a></span><span style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">>>> gehe auf
Explore und setze Deinen </span><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Filter, ...</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">z.B.</span></b><span style="font-family: "Arial","sans-serif";"> Musikrichtungen, Business&Technology, Sport, news, ….</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Auch hier kannst Du Deine
Sounds (bspw Interviews) hochladen und mit privacy schützen,</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">>> mit der <b style="mso-bidi-font-weight: normal;">Track funktion </b>kannst Du <b style="mso-bidi-font-weight: normal;">Direktaufnahmen</b> machen (</span><span style="font-family: "Arial","sans-serif";">privat oder öffentlich)</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">>> mit "Creative commons" kann die Freigabe blockiert werden.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">>> Teile Deine Aufnahme über FB oder
Twitter (Einfügen des </span><span style="font-family: "Arial","sans-serif";"><span style="font-family: "Arial","sans-serif";">sound streams, </span>über "embeded code, oder "wordpress code", ... </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Arial","sans-serif";"></span></div>
<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;"> </span>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background-color: #b6d7a8;"><b><span style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";">Empfehlung:</span></span></b></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">mit “vine” kann man 7
sec videos machen</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">browser gaming </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">foren – chip online</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Norbert kloiber Buch - über Xing<span style="color: red;"><b style="mso-bidi-font-weight: normal;"></b></span></span></div>
N<span style="font-family: "Arial","sans-serif";">abenhouer consult –
optimieren sie ihr xing profil (mit Bsp für ein page peel)</span>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif";"></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Arial","sans-serif";">Noch mehr Bsp´e auf </span><span lang="EN-US" style="font-family: "Arial","sans-serif"; mso-ansi-language: EN-US;">„conversation prism“ – conversation in social media</span></div>
<br />
<b><span style="font-family: Verdana,sans-serif;">Ab Montag:</span></b><br />
<span style="font-family: Verdana,sans-serif;">Video-Marketing</span><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-70203524163363341202013-11-07T05:29:00.004-08:002013-11-12T03:37:38.574-08:00Tag 15 – Online Marketing – AdSense <!--[if !mso]>
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<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: large;">Benutzerdefinierte Channels, Anzeigenblöcke, Bannertypen, </span><span style="mso-bidi-font-weight: normal;"><span style="font-size: 14.0pt;"><span style="font-size: large;">TKP, ...</span></span></span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI6NlnPVUbRwvZ2TsdmfmShLvyto1RlonxlkK8LTJs9nbVO8mT67wS5WjBIyZwhpjHY8Tf3c8g64vs5CNvIjHaJf536WeJtagRPecek8M7pqbrD56XDw0OMRf9Ju2AmBqsLcvicy-5PG4/s1600/AdSense.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="104" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI6NlnPVUbRwvZ2TsdmfmShLvyto1RlonxlkK8LTJs9nbVO8mT67wS5WjBIyZwhpjHY8Tf3c8g64vs5CNvIjHaJf536WeJtagRPecek8M7pqbrD56XDw0OMRf9Ju2AmBqsLcvicy-5PG4/s320/AdSense.JPG" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlj-0BkuQdO3DqUd3YKvW8SsGlTc2prptn6tUDPX56qYmCq_gj8IFuLZgvwHVrit6fj9sTobHoYR0S6u8rwXKuSSEtKwlAU9TamgfQ3ryMyE1veBsIgzCzK_VGk5VbwLgAET1Lez6lP3s/s1600/clipdealer_1631542_preview.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 14.0pt;"></span></b><br />
<a name='more'></a></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br />
<span style="background-color: #b6d7a8;"> Aufwärmbeispiele:</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background-color: white;"><b style="mso-bidi-font-weight: normal;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Afili.net</span></b> --- siehe <a href="http://www.affili.net/de/Home.aspx" target="_blank">affili.net</a> --- ist ein Partner, der den Publisher und den Merchant zusammenbringt (z.b.
mit Werbung für <b style="mso-bidi-font-weight: normal;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Vistaprint</span> </b></span>(Kundengeschenke, für
kostenlose Visitenkarten) auf deiner Seite), siehe <a href="http://www.vistaprint.de/" target="_blank">vistaprint.de</a></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;">
<span style="font-size: large;"><b><span style="background-color: #b6d7a8;">Google
AdSense Tool:</span></b></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="mso-bidi-font-weight: normal;"><span style="mso-spacerun: yes;">Meine Anzeigen:</span></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-bidi-font-weight: normal;"><span style="mso-spacerun: yes;"><b>Content Seiten </b>- Anzeigenblöcke, Benutzerdefinierte Channels, URL-Channels </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-bidi-font-weight: normal;"><span style="mso-spacerun: yes;"> (</span></span><span style="mso-bidi-font-weight: normal;"></span>auf welchem Kanal will ich werben? Bsp: Anzeigensuchfeld von Goolge </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
auf der <a href="http://www.w3schools.com/" target="_blank">w3schools.com</a> seite)</div>
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</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-bidi-font-weight: normal;"><b>Mobiler Content</b> - dito</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-bidi-font-weight: normal;"><b>Anzeigendesigns</b> – </span>Layoutvorlagen,
Farben, Schriftarten, …</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Sonstige Produkte - </b>Spiele, Videos, …</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: red;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Zu
</span></b><span style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Content-Seiten -</span></span><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;"> URL channels:</span></b></div>
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</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Neuer URL channel anlegen (hier deine URL eintragen).500 mögliche URL channels</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Benutzer definiert Channels:</b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Vergebe einen x-beliebigen Namen für Deinen Channel (beachte Ausrichtung) </div>
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Problem: </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
welche Website bringt welches Geld, wenn der "Blaue Kanal" auch auf
Website 2 eingefügt wird?....</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Daher beschreibe Deinen Channel genau, um die Einnahmen später bei AdSense
identifizieren zu können. (Beschreibung nach Position oder Größe ist hier
sinnvoll).</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Du kannst <u>mehrere Anzeigen</u> in einem benutzerdefinierten Kanal platzieren (lila Beispiel, s.u.)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Oder </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Du kannst auch nur <u>eine Anzeige</u> in einem benutzer definierten Kanal
setzen</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Platzierung von Werbung</b> auf Deiner
Website:</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background-color: white;">Neuen <b style="mso-bidi-font-weight: normal;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">benutzer definierten Kanal anlegen</span></b> – und
<span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Namen</span> v</span>ergeben z.b. "KAKI rechts Unten",<span style="mso-spacerun: yes;"> </span>als Square banner, mit größenangabe, etc, </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b>Banner-Beispiele </b>(weiter s.u.):</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-fareast-language: DE; mso-no-proof: yes;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Fullsize banner (hier Banner) 468x60 </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Wallpaper banner <span style="mso-spacerun: yes;"> </span>(Werbung, die
wie ein umgedrehtes L über die Seite gelegt wird ) von oben links nach unten
rechts.</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
(large) skyscraper - horizontal gestreckt</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
(small) sqare banner (mit adChoices gekennzeichnet)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Sticky Ad – Werbung, die nicht weg geht, bei Mouseover </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Anzeigentyp auswählen</span>:<span style="mso-spacerun: yes;"> </span></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="background-color: white;"><span style="mso-spacerun: yes;"> </span>z.b.<span style="mso-spacerun: yes;"> </span></span>„</b>Text
und Display-Anzeigen“</div>
<br />
<span style="background-color: white;"></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background-color: white;"><b style="mso-bidi-font-weight: normal;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Erstanzeigen:</span></b><span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background-color: white;">Bspw „Anzeigenplatzhalter“, oder eine „Fläche mit Deckfarbe füllen“ (als
Platzhalter)</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: red;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Erstelle einen <b style="mso-bidi-font-weight: normal;">Anzeigenblock</b>
und vergebe einen <b style="mso-bidi-font-weight: normal;">Namen</b> <span style="mso-spacerun: yes;"></span>(<span style="mso-bidi-font-weight: normal;">z.B. KaKi square</span>)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Mit dem <b>Anzeigenplatz</b> wähle ich die Platzierung noch mal
explizit aus.</div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Wie soll die Anzeige aussehen? --- Bspw grau classic</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b>S</b><b style="mso-bidi-font-weight: normal;">peichern und code abfrufen</b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Code copieren</b> und in der
Website <b style="mso-bidi-font-weight: normal;">einfügen</b> (bei wordpress im
Widget footer)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
>>> Beachte:<span style="mso-spacerun: yes;"> </span>Wenn der Content noch
fehlt und der Hintergrund transparent ist, erscheint es jetzt noch nichts auf
der Homepage.</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Mobile Content</b> <span style="mso-spacerun: yes;"> </span>/ Anzeigenblöcke </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-tab-count: 2;"> </span>/
Benutzerdefinierte <span style="mso-spacerun: yes;"> </span>Channels</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-tab-count: 2;"> </span>/
URL Channels</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: DE; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Code einfügen </b><span style="mso-spacerun: yes;"> </span>(hier als DIV-Container)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-fareast-language: DE; mso-no-proof: yes;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
"Margin: 5px;" eingebaut hinter "Style …;" bedeutet, dass die Werbung von dem umliegenden Text
mit einem Abstand von 5 pixel erscheint.</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: DE; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background-color: white;"><b style="mso-bidi-font-weight: normal;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Anzeigen zulassen und blockieren</span></b><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">,</span> </span>mit AdSense:</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
z.b. </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Bestimmte Werbung ausschalten (werbetreibende URLs) um Konkurrenz auszuschließen
.</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
oder </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
auf allg. Kategorie-ebene </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
oder</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
auf Sensible Kategorien-Ebene blockieren</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Werbenetzwerke</b> kann man auch
blockieren, </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
aber beachte, dass es über Tausend W-Netzwerke gibt </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Nutzerbezogene Anzeigen</b>
können blockiert werden (z.b. Anzeigen in Sozialen Netzwerken)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
>> Frage immer nach den Sinn/Nutzen, bevor Du eine Blockade setzt.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background-color: white;"><b style="mso-bidi-font-weight: normal;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Leistungsberichte:</span></b></span><span style="color: red;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Mit Adsense kann man sich verschiedenen <b style="mso-bidi-font-weight: normal;">Berichte anzeigen</b> lassen:</div>
<ul>
<li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span>Gesamtes Konto nach Tag,</li>
<li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span>Anzeigenblöcke (mit geschätzten Einnahmen,
Abdeckungsrate – wie häufig wurde Werbung geschaltet)<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span></li>
<li><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"> </span></span></span>….</li>
</ul>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b>Beachte die versch. Sichtweisen:</b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">RPM</b> = revenue per mille (derjenige der Geld bekommt)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Der umkehrschluss von RPM ist der <b style="mso-bidi-font-weight: normal;">TKP
</b>bzw. CPM (derjenige der Geld zahlt)</div>
<span style="background-color: white;"><b style="mso-bidi-font-weight: normal;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%;"><br clear="all" style="mso-special-character: line-break; page-break-before: always;" />
</span></b>
</span><br />
<div class="MsoNormal">
<br /></div>
<span style="background-color: white;">
</span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background-color: white;"><b style="mso-bidi-font-weight: normal;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;"><span style="background-color: #b6d7a8;">Typische Bannergrößen</span> </span></b><span style="mso-bidi-font-weight: normal;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">und <span style="background-color: #b6d7a8;"><b>Kostenstrukturen</b></span> je nach
Anbieter:</span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Demo am Bsp <span style="background-color: white;"><span style="background-color: #cccccc;"><b style="mso-bidi-font-weight: normal;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Interactive Medi<span style="background-color: #cccccc;">a</span></span></b> </span></span><span style="background-color: #cccccc;">von
der <span style="mso-spacerun: yes;"> </span>Telecom-Gruppe</span>, siehe <a href="http://www.interactivemedia.net/de/portfolio-onlinewerbung/" target="_blank">interactivemedia.net</a><span id="goog_1447183572"></span><span id="goog_1447183573"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Aus der Preisliste – bspw <b>TKP = 60 EUR</b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: purple;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: purple;"><b><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Preisberechnung
nach Lammenett:</span></span></b></span></div>
<span style="color: purple;"><span style="background-color: white;">
</span><span style="background-color: white;">
</span></span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: purple;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">TKP berechnung <span style="mso-spacerun: yes;"> </span>--- Seite 233</span></span></span></div>
<br />
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: purple;"><b>TKP = 10 EUR </b>(der Preis für 1.000 AdViews beträgt 10 EUR)<b><br /></b></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: purple;">Budget = 7.500 EUR</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: purple;">Kundenwert = 5000 <span style="mso-spacerun: yes;"> </span>(durchschnittlich, pro Kd)</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: purple;">Ad views
= 750.000</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: purple;">CTR = 0,33 %<span style="mso-spacerun: yes;"> </span>(bei neuen Projekten setzt erst einmal 1% an)</span></div>
<span style="color: purple;">-klicks = 2.500 (gerundet) von den 750.000 adviews)</span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: purple;">Conversion Rate = 2 % (auf dieser Seite
haben sie ware in den Warenkorb gelegt </span><br />
<span style="color: purple;"> und davon haben 2% gekauft</span></div>
<span style="color: purple;">-Conversions = 50,00 (</span><span style="color: purple;">hier: 2% von den 2.500 klicks)</span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: purple;">Kundengewinnungsrate = 2%<span style="mso-spacerun: yes;"> </span></span></div>
<span style="color: purple;">-Neukunden =
1,0 </span><span style="color: purple;">(hier: 1% von den 50 conversions)</span><br />
<br />
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: purple;">Der Kampagnen-Wert ist hier 5.000 und <span style="mso-spacerun: yes;"> </span>liegt hier unter dem Budget von 7.500 EUR<span style="mso-spacerun: yes;"> </span>d.h. es ist keine profitable Werbung, es ist
ein Minusgeschäft.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: purple;"></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: purple;">Weiteres Beispiel, mit einem TKP von 6,50
EUR und gleichbleibenden Parametern, steigt der Kampagnenwert <span style="mso-spacerun: yes;"> </span>auf 7.692,20 EUR und liegt hiermit über dem
Budget von 7.500.</span></div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal">
<span style="background-color: white;"></span></div>
<div class="MsoNormal">
<span style="background-color: white;"></span></div>
<div class="MsoNormal">
<span style="background-color: white;"></span></div>
<div class="MsoNormal">
<span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;"></span></span></div>
<div class="MsoNormal">
<span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Werbeplattform
von TV-Sendern:</span></span></div>
<span style="background-color: white;">
</span><br />
<div class="MsoNormal">
<span style="background-color: white;">Bsp: <span style="mso-spacerun: yes;"> </span><b><span style="background-color: #cccccc;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Sevenone Media</span></span>,</b> </span>siehe <a href="https://www.sevenonemedia.de/" target="_blank">sevenonemedia.de</a></div>
<br />
<div class="MsoNormal">
<span style="color: red;"></span>Nach Optimierung, z.b. durch Werbebanner-Hinzufügung, prüfe
die Ergebnisse Deiner Kampagne/Werbestrategie mit AdWords!</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background-color: white;"><span style="background-color: white;"><b style="mso-bidi-font-weight: normal;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Typische Banner</span></b> können </span><span style="background-color: #b6d7a8;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">kostenlos</span> </span><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;"><span style="background-color: white;">mit </span><span style="background-color: #cccccc;"><b style="mso-bidi-font-weight: normal;">AdWords</b></span></span></span>
</span>erstellt und verändert werden.</div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Neue <b>Anzeigengruppe </b>erstellen:</div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> <b>
</b></span></span></span><b>Keywords</b> eintragen:</div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>…</div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Anzeigengruppe <b>speichern</b>:</div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -18.0pt;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";"> <b>
</b></span></span></span><b>Banner </b>auswählen und bearbeiten: </div>
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</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Bsp <span style="mso-spacerun: yes;"> </span>Weihnachtsbanner, … mit
eigenem Portrait drin<span style="mso-spacerun: yes;"> </span><span style="font-family: Wingdings; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-char-type: symbol; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-symbol-font-family: Wingdings;"><span style="mso-char-type: symbol; mso-symbol-font-family: Wingdings;">:-)</span></span></div>
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</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Bsp - Skyscraper – hier achte auf die Wiedergabe und editiere
entsprechend, </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
z.b. wenn etwas abgeschnitten dargestellt wird (unter
Beschreibung optional)</div>
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<b><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span></span></span>….
</b></div>
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<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span>Anzeigen<b>vorschau:</b></div>
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</div>
<b>
</b><br />
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<b>Weitere Optionen:</b></div>
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Imiage akutalisieren und Logo hochladen, Animation verändern, ...</div>
<br />
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background-color: #b6d7a8;">Empfehlungen: </span></div>
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</div>
<br />
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<span style="mso-bidi-font-weight: normal;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Bsp zur <b>Farbenauswahl</b><span style="mso-bidi-font-weight: normal;"><b> </b><span style="mso-spacerun: yes;"> </span>---<span style="mso-spacerun: yes;"> </span>Kuler
adobe</span>, siehe<b style="mso-bidi-font-weight: normal;"><span style="mso-spacerun: yes;"> </span></b><span style="mso-bidi-font-weight: normal;"><span style="mso-spacerun: yes;"> <a href="https://kuler.adobe.com/create/color-wheel/" target="_blank">kuler.adobe.com</a></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
(mit einer Suche für most popular, most use, …)</div>
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</div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Bsp-Demo für <b>typische Banner</b>, siehe <a href="http://www.interactivemedia.net/de/portfolio-onlinewerbung/" target="_blank">interactivemedia.net</a> </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">z.B. </span></div>
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<span lang="EN-US" style="mso-ansi-language: EN-US;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Page peel - Eselsohr zum Aufklappen</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Banderole – die Werbung switcht bei Mouseover als Banderole über den
Text </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Flashlayer – legt sich über den Text </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
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<br /></div>
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<br /></div>
<br />
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<br /></div>
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<br /></div>
Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-25631485820025267102013-11-06T05:42:00.000-08:002013-11-06T07:38:52.919-08:00Tag 14 – Online Marketing – Backlinks, PR und AdSense<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEa5H-z9KBxHAinCrkJguBLZD90oY4ILUIddGDVqaaNK8XoaZ3bCg0OhHeSUjrHPvcjfbMsJ96kIQIxBHkfTh34kJMDz8exfXn5wYFx9x1-v7dN_FORXj7fJsVS-Jwi8QKWm0nv673FZw/s1600/header_presse.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="141" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEa5H-z9KBxHAinCrkJguBLZD90oY4ILUIddGDVqaaNK8XoaZ3bCg0OhHeSUjrHPvcjfbMsJ96kIQIxBHkfTh34kJMDz8exfXn5wYFx9x1-v7dN_FORXj7fJsVS-Jwi8QKWm0nv673FZw/s200/header_presse.jpg" width="200" /></a></div>
<span style="background-color: #b6d7a8;"><span style="font-size: large;">Presseportale, Pressebeitrag erstellen, Merchant Center, ...</span></span><br />
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span></div>
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<span style="font-family: Verdana,sans-serif;"></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b><span style="background-color: white;"></span></b></span></span><br />
<a name='more'></a><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b><span style="background-color: white;"> </span></b></span><span style="font-size: small;"><b><span style="background-color: white;"> </span></b></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b><span style="background-color: white;">Tipps </span><span style="background: none repeat scroll 0% 0% yellow;"><span style="background-color: #b6d7a8;"><span style="background-color: white;">für</span> Backlinks <span style="background-color: white;">von hochrangigen
Websites und Blogs</span></span></span><span style="background-color: white;"> </span></b></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b> </b>– Beitrag, siehe: </span></span><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><a href="http://www.blogprojekt.de/2010/01/12/blog-start/blog-start-serie-schritt-13-backlinks-von-grossen-websites/" target="_blank">Backlinks</a></span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Kontakte
knüpfen<br />
Linkbaits<br />
hochwertige Inhalte<br />
Interviews<br />
Anfragen<br />
Gewinnspiel-Sponsoring<br />
Backlinks kaufen<br />
Blogparade<br />
Gastartikel<br />
Achtung: Ausgewogene Linkstruktur</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Was man nicht tun sollte</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">weitere Tipps für Backlinks</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Fazit</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="background-color: #b6d7a8;"><b><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; font-size: small;"><span style="background-color: white;">Was ist </span>online
marketing?</span></b></span><span style="font-size: small;"><b> </b></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>–</b> video, siehe: </span></span><a href="https://www.youtube.com/watch?v=79MbgkTTdTE" target="_blank"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Online Marketing</span></span></a></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">….</span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Kundenbindung unterstützen</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Optimiere die PR arbeit</b></span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Finde relevante themen, gebe den Zielgruppen antworten, </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">presse portale, präsentation auf youtube, veröffentliche Beiträge auf, bspw.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><a href="http://www.pr-gateway.de/">www.pr-gateway.de</a>, oder blogs auf FB, twitter und … G+</span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
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<span style="background-color: #b6d7a8;"><span style="font-family: Verdana,sans-serif;"><b><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; font-size: small;"><span style="background-color: white;">Wie schreibt man
einen </span>Pressebeitrag?</span></b><span style="font-size: small;"> </span></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">– Video, siehe: <a href="https://www.youtube.com/watch?v=mVp4or9waRM" target="_blank">Pressebeitrag</a></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Digitale form der pressemitteilung</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Erreichen journalisten und kunden direkt</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Zielgruppe erreichen</span></span></div>
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
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<b><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Tips aus dem Video:</span></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: 0cm; text-indent: -18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> 1 -</span>relevante inhalte – hilfreiche tips und
problemlösungen</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0cm; text-indent: -18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span>2 -griffige
überschriften – aussagekräftiger titel, kurz fassen (63 zeichen)</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0cm; text-indent: -18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> 3 -</span>spannender
Teaser – wichtigste Aussagen, <b>wer-was–wann-wo-warum</b></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0cm; text-indent: -18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> 4 -</span>strukturierter
meldungstext – meldungstext 1500-3000 zeichen, einfach schreiben, 3-5 absätze</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0cm; text-indent: -18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> 5 -</span>interessante
bilder und videos – emotionen beim leser wecken, anleitungen, interviews</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0cm; text-indent: -18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span>6 -weiterführende
links – direkt zum pos oder auf die eigene seite</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0cm; text-indent: -18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> 7 -</span>relevante
keywords – begriffe für bestimmte themen, aus der alltagssprache der
zielgruppe, max 3 keywords (in headline, im teaser, im text und in der
bildunterschrift), keyworddichte 2-3 %, www.pr-gateway.de/keyword-analyse</span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0cm; text-indent: -18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> 8 -</span>abbinder
und kontaktdaten – pressekontakt und firmenbeschreibung ans ende setzen</span></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: 0cm; text-indent: -18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> 9 -</span>weitreichende verbreitung – kostenlose
presseportale, suchmaschinen , leser
(pr-gateway) mit einem klick an 250 , www. Pr-gateway.de</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="background-color: #b6d7a8;"><b><span lang="EN-US" style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Online PR<span style="background-color: white;"> is all about community</span></span></b><span style="background-color: white;"><b><span lang="EN-US"> </span></b></span></span><span style="background-color: white;"><span lang="EN-US"> </span></span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span lang="EN-US">– video,siehe: <a href="https://www.youtube.com/watch?v=FOzylUcfUeQ" target="_blank">Online PR</a></span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span lang="EN-US" style="font-size: small;">Focused on relationships </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span lang="EN-US" style="font-size: small;">To archive influence, relevant contact,
engaging people, pitch in with a story, the first impression counts, involve in
a conversation, (example of a party), to meet people to organize yyour ow´n patry,
identify more people, content food etc is important, ask the people about the
content , for interesting conversation, your success, a value community of a
media world</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
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<br />
<b><span style="background-color: #b6d7a8;"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Presseportale:</span></span></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Empfehlung:</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="background-color: white;"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">DAS</span></b><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">
offene und <b>kostenlose</b> deutsche <b>Presseportal</b>:</span></span></span></span> </div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><a href="http://www.openpr.de/">http://www.<span style="background-color: white;">openpr</span>.de/</a></span></span> </div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> --- meldung einstellen --- pressecodex ---
s.u.</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">hier kein
webkatalog oder verzeichnis, daher ist eher Sachlichkeit, erforderlich, siehe
pressekodex (Ziffer 1-16)</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Im Portal, suche
in „Recherche“: </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Fliesen Wiemers à
híer werden alle Artikel sichtbar , die von Fliesen Wiemers kommen</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Bsp. Wenda -> </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Bsp:
empfehlungsmarketing – eine Suchmöglichkeit</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b><span style="background-color: #b6d7a8;">openPR</span> </b>- Meldung einstellen --- <span style="background-color: #cccccc;"><b><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Pressemeldung kostenlos veröffentlichen</span></b> </span>– Formular und Eine
„Anleitung zum Erstellen von Pressemitteilungen“</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Kostenlos Pressemitteilung veröffentlichen</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Um Ihre Pressemitteilung hier kostenlos zu veröffentlichen, benutzen Sie
bitte das untenstehende Formular.</span><span style="font-size: small;"> (Mehr als 3 Meldungen pro Tag nur nach Absprache!)</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Zum Formular</b> (öffentliche
Pflichtfelder, nicht öffentl. PF, freiwillige Angaben):</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Name, email, (PR
agentur, Tel.) , Firma, Kategorie, Titel/Überschrift, Text der
Pressemitteilung, Kontaktdaten /Pressekontakt /Firmenportrait</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Zum Titel</b>/Überschrift (max 110 zeichen):</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">den NUTZEN für die
Zielgruppe transportieren, Persönliche
Ansprache, …</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Bsp´e: schnell und
einfach zum eigenen Blog; Auch Sie können Ihrer Oma das bloggen beibringen!; Wenda
IT & Web bringt usern das bloggen bei; … oder oder oder</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Zum Text</b> (wer - was – wann - wo – warum):</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">! keine html tags
!</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Wenda IT & Web
führ am 30ten Nov 2013 in der Stockumer Str. 28, 58453 Witten ein Wordpress
Grundlagen Seminar durch. </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Kontakdaten / Pressekontakt:</b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">…. Komplette Firmierung,
inkl. Tel und email</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Firmenportrait:</b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">(Vorstellung und
Beschreibung des Unternehmens) </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0cm 18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="color: red; font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Zur Bilddatei: </b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">…ist kein Pflichfeld, ist aber immer ein Eyecatcher für den Leser !!!</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Youtube video:</b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">… istkein Pflichfeld. Hier kann man auf ein Video hinweisen, aus
Youtube (hier die ID nach dem v=<span style="color: #548dd4;">…</span> <span style="color: #548dd4;">xxx</span> einfügen)</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Bsp: <a href="http://www.youtube.com/watch?v=x4UJS-LFRTU">http://www.youtube.com/watch?v=x4UJS-LFRTU</a></span></span>
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">…</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">…</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Sicherheitscode</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Freistellungserklärung</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>>>> VORSCHAU</b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>>>> Speichern</b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Pressemitteilung<b> <span style="background-color: #cccccc;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">korrigieren</span></span></b> – und <span style="background-color: #cccccc;"><b><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">backlinks setzen</span></b></span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><a href="http://wenda-it-web.de/kontakt"><span style="color: windowtext; text-decoration: none;">http://wenda-it-web.de/kontakt</span></a></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><a href="http://www.ralf-wenda.de/"><span style="color: windowtext; text-decoration: none;">http://www.ralf-wenda.de</span></a></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>mailto</b>: <a href="mailto:info@wenda-it-web.de"><span style="color: windowtext; text-decoration: none;">info@wenda-it-web.de</span></a> (funktioniert hier
nicht)</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>>>> VORSCHAU</b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>>>> Speichern</b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>>>> Fertig</b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="background-color: #b6d7a8;"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Firmenpresse.de</span> </b></span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><a href="http://www.firmenpresse.de/">http://www.firmenpresse.de</a></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">– pressefach anlegen </span></span></div>
<div class="MsoListParagraph" style="line-height: normal; margin-bottom: 0cm; text-indent: -18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span>pressefach hinzufügen</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">– pressemitteilungen</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> - … </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="background-color: #b6d7a8;"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Presseportal.de</span></b></span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">http://www.presseportal.de/</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b><span style="background-color: #b6d7a8;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">newaktuell</span></span> </b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><a href="http://www.newsaktuell.de/">http://www.newsaktuell.de/</a></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b> - </b>Paket ab 690 EUR,</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Sortierung nach, bspw
Regionalverteiler, Anzeigenblätter,..</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b><span style="background-color: #b6d7a8;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">google merchant center</span> </span>---</b>Hier z.B.– unter Einstellungen –
AdWords –> Kampagnen anlegen</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Optimierung an versch. Suchwort-Beispielen:</b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Bsp. „Unternehmercoach“</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">… , Marion Lang, Stefan MErath, Jörg mann, …</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Bsp: „Empfehlungsmarketing“ </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">… ein Video von youtube, … bilder, …</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Bsp: „Empfehlungsmarketing software“</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">… bilder, …</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal">
<span style="background-color: white;"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Suchworte – um in <span style="background-color: #b6d7a8;">Google Places</span>
gefunden zu werden</span></b></span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">>>> Anmelden in google places – kostenlose und premium
angebote (inkl. AdWords express feature)</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">( in Kombination mit Google+)</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Dann sind wir auch in der google suchmaschine zu finden!</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Fliesenleger</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Stuckateur –- stuck an der Wand – </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal">
<span style="background-color: white;"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b><span lang="EN-US" style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Zu Google
places:</span></b></span></span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Anmelden – Adresse –<b>
Kategorie</b> – Öffnungszeiten,<b> Fotos</b>,
…</span></span></div>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span>
<br />
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; font-size: small;">Zu <b>Google
places profil </b> -> mit AdWords express</span></span><span style="font-size: small;">
- Hier keine Anzeigengruppen, insges. etwas einfacher als eine Kampagne </span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="color: red; font-size: small;"><br /></span></span>
<span style="font-family: Verdana,sans-serif;"><span style="color: red; font-size: small;"><br /></span></span></div>
<div class="MsoNormal">
<span style="background-color: #b6d7a8;"><span style="font-family: Verdana,sans-serif; font-size: large;"><b><span lang="EN-US" style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;"> ---- Google
AdSense ----</span></b></span></span></div>
<div class="MsoNormal">
<br />
<span style="font-family: Verdana,sans-serif;"><span lang="EN-US" style="font-size: small;">Bannerformate,
videos, social media, …</span></span><br />
<br />
<span style="font-family: Verdana,sans-serif;"><span lang="EN-US" style="font-size: small;">siehe: <a href="http://www.google.com/AdSense" target="_blank">AdSense</a> </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">"Bei Google AdSense handelt es
sich um ein kostenloses Programm, mit dem Online-Publisher Geld verdienen
können, indem sie relevante Anzeigen zu einer großen Vielfalt an Online-Content
schalten. </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Dazu gehört:</span></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin-bottom: 0cm; text-indent: -18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>·<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></b>Ergebnisse
der Website-Suche </span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin-bottom: 0cm; text-indent: -18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">·<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span><span style="font-size: small;">Websites </span></span></div>
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin-bottom: 0cm; text-indent: -18pt;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">·<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span><span style="font-size: small;">Webseiten
und Apps für Handys </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">. ...</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Anmelden bei AdSense ..</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">–> Aber…. Sie sind in Ihrem
Google-Konto angemeldet. Es handelt sich jedoch nicht um ein gültiges
AdSense-Login. Versuchen Sie, sich mit Ihrer E-Mail-Adresse und Ihrem Passwort
für AdSense anzumelden, wenn Sie ein AdSense-Publisher sind."</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">>>> mögliche Anmeldung über: Blogger.com / Einnahmen / AdSense </span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Bsp: <a href="http://www.scdorstfeld09.de/">http://www.scdorstfeld09.de/</a></span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Hier ist die“Eiskreme-werbung“ im Footer plaziert, .... wurde mit AdSense eingebunden.</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="color: red; font-size: small;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Wie können wir als Werbetreibender Werbung machen? ... mit
AdSense?, ... mit welcher Strategie?, ...mit welchem Erfolg?</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Google-Verbindung von text
und bild</b> und user (der vor dem Bildschirm sitzt)</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Durch</b> Einfügen von <b>Bild-Container
von AdSense. </b><b></b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Bsp: Bang und Olufsen</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Bsp: Adobe</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="background-color: #cccccc;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; font-size: small;">Kontoeinstellungen:</span></span><span style="font-size: small;">
persönliche, konto infos,
standardeinstellgen</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">… von jedem Werbeeinnahmen- Euro fliessen 68 % zu mir, der
Rest zu Google</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Webseite –verwaltung unter „Zugriff und Autorisierung“:</span></span></div>
<div class="MsoNormal">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="background-color: #cccccc;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; font-size: small;">Nachrichten:</span></span><span style="font-size: small;">
…</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="background-color: #cccccc;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; font-size: small;">Richtlinienverstöße:</span></span><span style="font-size: small;">
… </span></span></div>
<div class="MsoNormal" style="margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="background-color: #cccccc;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; font-size: small;">Ressourcen:</span></span><span style="font-size: small;">… </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b><span style="background-color: #b6d7a8;">Typische Abkürzungen:</span></b></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto; font-size: small;">RPM = Revenue per
mille</span></span><span style="font-size: small;"><span style="background-color: white;"> <span style="font-size: x-small;">–</span></span><span style="font-size: x-small;"> was kann ich verdienen, wenn das Werbemittel 1000 mal angezeigt wird</span></span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span lang="EN-US" style="font-size: small;">CRT = click through
rate </span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">CPM = cost per mille</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">CPC</span></span><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> = cost per click</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">TKP = Tausender Kontaktpreis</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: 0cm;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-12546172730018824452013-11-05T07:45:00.001-08:002013-11-06T07:49:10.883-08:00Tag 13 - Online Marketing - Offpage Optimierung <!--[if !mso]>
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<![endif]--><span style="background-color: #b6d7a8;"><span style="font-size: large;">Artikelverzeichnis, Backlink, Engpasssstrategie, Hootsuite, Katalog, RSS feed, RSS Verzeichnis, Webmaster,...</span></span><br />
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<b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-language: DE; mso-no-proof: yes;">eRecht24 <span style="mso-spacerun: yes;"> </span>-- </span></b><span style="mso-fareast-language: DE; mso-no-proof: yes;"><span style="mso-spacerun: yes;"> </span>Abmahncheck, fragenkatalog – für alle
webseitenbetreiber</span></div>
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<span style="font-family: Symbol; font-size: 12.0pt; mso-ascii-font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;">·</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;"><span style="mso-spacerun: yes;"> </span>Schritt für
Schritt erklärt: So sichern Sie Ihre Website ab </span></div>
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<span style="font-family: Symbol; font-size: 12.0pt; mso-ascii-font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;">·</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;"><span style="mso-spacerun: yes;"> </span>Verständliches
Fachwissen aus der Anwaltspraxis </span></div>
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<span style="font-family: Symbol; font-size: 12.0pt; mso-ascii-font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;">·</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;"><span style="mso-spacerun: yes;"> </span>Sofortiger
Zugang, keine Vorkenntnisse erforderlich</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;">Bonek.de</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;"> --<span style="mso-spacerun: yes;"> </span>internet
marketing (mit immerhin 316 Kommentaren)</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;">24h-blog.de<span style="mso-spacerun: yes;"> </span><span style="background-color: #b6d7a8;">-- <span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Artikelverzeichnis</span></span>,</span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;"> A. lesen, A. online schreiben </span><span style="font-family: Wingdings; font-size: 12.0pt; mso-ascii-font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman"; mso-char-type: symbol; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE; mso-hansi-font-family: "Times New Roman"; mso-symbol-font-family: Wingdings;"><span style="mso-char-type: symbol; mso-symbol-font-family: Wingdings;">à</span></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;"> um backlinks darauf zu setzen, der auf meine seite
zurück fuehrt. … </span>Jeder Artikel muss mindestens 250 Worte enthalten und
einmalig sein (dublicate content wird nicht akzeptiert)</div>
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<span style="mso-fareast-language: DE; mso-no-proof: yes;"><br /></span></div>
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Hier ist der page rank =0 <span style="mso-spacerun: yes;"> </span>-><span style="background-color: white;"><span style="mso-spacerun: yes;"> </span><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">d.h.</span> es i</span>st keine „starke
seite“</div>
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Bei den <b style="mso-bidi-font-weight: normal;">webmaster tools</b> kann man sehen, wer auf meiner seite war</div>
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<b style="mso-bidi-font-weight: normal;"><a href="http://www.contentmarketers.de/"><span style="color: windowtext; text-decoration: none; text-underline: none;">contentmarketers.de</span></a></b><span style="mso-spacerun: yes;"> </span>--- <a href="http://www.contentmarketers.de/backlinks-aufbauen-2013/"><span style="color: windowtext; text-decoration: none; text-underline: none;">Wie kann man
2013 Backlinks aufbauen?</span></a></div>
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<b style="mso-bidi-font-weight: normal;">fachwissen-katalog.de</b><span style="mso-spacerun: yes;"> </span>Hier
entsteht eine grosse Datenbank mit <span style="mso-bidi-font-weight: bold;">Experten-Artikeln
zu allen nur<b> </b>erdenklichen Themen</span>. Als <a href="http://www.fachwissen-katalog.de/wp-register.php"><span style="color: windowtext; text-decoration: none; text-underline: none;">registrierter Benutzer</span></a>
können Sie hier in unserem <span style="mso-bidi-font-weight: bold;">Artikelverzeichnis</span>
einen Experten-Artikel verfassen und zur Veröffentlichung einsenden. So können
Sie Ihr Wissen einer breiten Masse zur Verfügung stellen, vorausgesetzt der
geschriebene Artikel wird nach unserer Prüfung in unserem Artikelverzeichnis
veröffentlicht.</div>
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<span style="mso-bidi-font-weight: bold;">…</span> Da wir zur Zeit für eines unserer Projekte noch Backlinks
sammeln ist auch ein Backlink möglich, um Ihren Artikel im Fachwissen-Katalog
einzusenden. Dieser muss allerdings auf einer qualitativ guten Seite mit <b>mindestens
Pagerank 1</b> gesetzt werden und nicht auf einer "Partnerseite". Die
Seite muss im Google Index sein ! Senden Sie uns die Adresse auf der Sie den
Backlink platzieren möchten an texte [at] fachwissen-katalog.de ein und wir
senden Ihnen den Code für den Backlink zu.</div>
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<b style="mso-bidi-font-weight: normal;">Text generator - </b><span style="mso-spacerun: yes;"> </span>ein Portal,
das Text umschreibt. Eine mögliche Optimierung, die aber nicht unbedingt einen
Mehrwert bedeutet.<span style="mso-spacerun: yes;"> </span>Bsp:<span style="mso-spacerun: yes;"> </span>crazytext.de</div>
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<b style="mso-bidi-font-weight: normal;">Textspinning</b><span style="mso-spacerun: yes;"> </span>– arbeitet mit
Parameter, um Texte zu optimieren, bsp: slickbits.de</div>
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<span style="background-color: #93c47d;"><b style="mso-bidi-font-weight: normal;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">AUTOMATISMUS – RSS Verzeichnis</span></b></span></div>
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(Rss verzeichnis wird im Html hinterlegt)</div>
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RSS = really simple syndication</div>
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<span style="background-color: #b6d7a8;">Rss feed, </span>oder nur feed eingeben: </div>
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Bsp: <a href="http://www.ralf-wenda.de/category/blog/feed/">http://www.ralf-wenda.de/category/blog/feed/</a></div>
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Wenn ich einen blogbeitrag schreibe, kann ich durch RSS einen feed
auslesen</div>
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<b style="mso-bidi-font-weight: normal;">Feedreader.com</b><span style="mso-spacerun: yes;"> </span>– hier werden automatisch die lieblings
seiten geöffnet, bzw. der content wird zusammengefasst … ohne dass ich die
Website besuchen muss</div>
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Feedly..com<span style="mso-spacerun: yes;"> </span>--- automatismus
auch als App</div>
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RSS version 2.0 --- s.u. </div>
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<b style="mso-bidi-font-weight: normal;">RSS-Feeds</b> werden dafür genutzt Informationen schnell und
unkompliziert über das Internet zu verbreiten. Doch die eigentlichen Vorteile
für die Benutzer liegen ein wenig "versteckt" und erschliessen sich
nicht immer auf den ersten Blick. Daher haben wir ein paar leichtverständliche
Beispiele über die Vorteile und Nutzung von RSS Feeds erstellt um auch eine stärkere
Verbreitung und Nutzung im deutschsprachigem Raum zu fördern. Siehe http://xml-rss.de/rss-feed-leicht-und-verstaendlich-erklaert.htm</div>
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<b>RSS</b> (<a href="http://de.wikipedia.org/wiki/Englische_Sprache" title="Englische Sprache">engl.</a>
ursprünglich <i>Rich Site Summary</i>, später <i>Really Simple Syndication</i>)
ist eine seit dem Anfang des Jahres 2000 kontinuierlich weiterentwickelte
Familie von Formaten für die einfache und strukturierte Veröffentlichung von
Änderungen auf Websites (z. B. News-Seiten, <a href="http://de.wikipedia.org/wiki/Blog" title="Blog">Blogs</a>,
Audio-/Video-Logs etc.) in einem standardisierten Format (<a href="http://de.wikipedia.org/wiki/Extensible_Markup_Language" title="Extensible Markup Language">XML</a>). RSS-Dienste werden in der Regel in
Form spezieller Service-<a href="http://de.wikipedia.org/wiki/Website" title="Website">Websites</a> (sogenannter RSS-Channels) angeboten. Ein
RSS-Channel versorgt den Adressaten oft, ähnlich einem <a href="http://de.wikipedia.org/wiki/Nachrichtenticker" title="Nachrichtenticker">Nachrichtenticker</a>,
mit kurzen Informationsblöcken, die aus einer <a href="http://de.wikipedia.org/wiki/Schlagzeile" title="Schlagzeile">Schlagzeile</a>
mit kurzem Textanriss und einem <a href="http://de.wikipedia.org/wiki/Hyperlink" title="Hyperlink">Link</a> zur Originalseite bestehen. Zunehmend werden aber auch
komplette Inhalte klassischer Webangebote ergänzend als Volltext-RSS
bereitgestellt. Die Bereitstellung von Daten im RSS-Format bezeichnet man auch
als <b>RSS-Feed</b> (englisch <i>to feed</i> – im Sinne von füttern,
einspeisen, zuführen). Wenn ein Benutzer einen RSS-Channel abonniert hat, so
sucht der <a href="http://de.wikipedia.org/wiki/Client" title="Client">Client</a>
in regelmäßigen Abständen beim <a href="http://de.wikipedia.org/wiki/Server" title="Server">Server</a> nach Aktualisierungen im RSS-Feed. Siehe <a href="http://de.wikipedia.org/wiki/RSS" target="_blank">http://de.wikipedia.org/wiki/RSS</a><br />
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<div class="MsoNormal" style="line-height: 150%;">
noch ein Verzeichnis, um eine
Website zu hinterlegen <span style="mso-spacerun: yes;"> </span>----<span style="mso-spacerun: yes;"> <a href="http://www.rss-verzeichnis.de/" target="_blank">www.rss-verzeichnis.de</a></span><br />
</div>
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<span style="mso-fareast-language: DE; mso-no-proof: yes;"></span></div>
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<span style="mso-fareast-language: DE; mso-no-proof: yes;"><br /></span></div>
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<span style="color: #073763;"><span style="background-color: white;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Wenn du einmal
eingetragen und bestätigt bist, hast Du automatisch bei jedem neuen Artikel
einen neuen Backlink zu Deiner Seite!!!</span><span style="mso-spacerun: yes;">
</span></span>--- hier musst du mindestens 3 artikel schreiben.</span></div>
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Merke dir alle möglichkeiten, wo du backlinks produzieren kannst – umso
bekannter wird deine Seite werden… nach 6 monaten kannst du bis zu 3000
backlinks produzieren</div>
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<br /></div>
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</div>
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Kommentare auf den blogs schreiben, um backlinks zu produzieren.</div>
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<br /></div>
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</div>
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Nur allein die beiträge auf dem Twitterkanal foerdern die stetig
wachsende Bekanntheit der seite</div>
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<br /></div>
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">"<b style="mso-bidi-font-weight: normal;">HootSuite</b> ist ein wichtiges Werkzeug
für die Verwaltung sozialer Netzwerke; Unterhaltungen können effizient
nachverfolgt und Ergebnisse von Kampagnen gemessen werden."</span><br />
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<br /></div>
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Siehe:<span style="mso-spacerun: yes;"> <a href="http://signup.hootsuite.com/" target="_blank">hootsuite.com</a> </span>(30 tage
kostenlos) – hier wird<span style="mso-spacerun: yes;"> </span>ein automatismus
angeboten, um die sozialen netzwerke übersichtlich nutzen zu koennen.</div>
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Hier: nicht mit facebook anmelden, sondern einen separate email bspw
kakiorbit… benutzen</div>
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Hier bauen wir uns über die RSS technologie einen automatismus, der
einen beitrag von dir in alle sozilaen netzwerken verstreut, in denen du
angeschlossen bist.</div>
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Oder du benutzt es nur für backlinks im online-marketing.</div>
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</div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;">Soziale netzwerke</b> hinzufügen
- <span style="mso-spacerun: yes;"> </span>zu verknüpfen, wie …. Twitter, mixi
(Japanisch),…</div>
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Und <b style="mso-bidi-font-weight: normal;">App-verzeichnisse</b>
verknüpfen, wie … youtube, mailchimp, rss reader, ….)</div>
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<b style="mso-bidi-font-weight: normal;">Streams</b> hinzufügen – aus
netzwerken, apps, …</div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Öffne den twitter kanal in der hootsuite, suche jemanden, der über dein
thema schreibt, aber kein konkurrent ist (z.b. livestyle blogger, reiseblogger,
…), um die RSS zu produzieren.</div>
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</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Gesendete Tweets :</div>
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Hier sieht man welcher link dahinter steht<span style="mso-spacerun: yes;"> </span>bit.ly/lottoG<span style="mso-spacerun: yes;"> </span></div>
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Und welcher ziellink dahinter steht<span style="mso-spacerun: yes;">
</span>ow.ly/2BiKJH</div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
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Einstellungen --- rss atom feeds ---- add new feed --- gebe die
feedadresse ein (z.b. aus dem ausgewählten reiseportal,<span style="mso-spacerun: yes;"> </span>und zwar für das lotto-gewinnabfrage projekt)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: #a6a6a6; mso-themecolor: background1; mso-themeshade: 166;">Rss atom ist eine version von rss</span></div>
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Hier kannst du einstellen, wie oft dein feed auf neue beiträge
überprüft werden soll.</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
(bsp<span style="mso-spacerun: yes;"> </span>T3n hat in jeder stunde
einen neuen artikel)</div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<a href="http://bitly.com/">Bitly.com</a> ---- linkkürzer tool, wenn man z.b. nur 20 zeichen zur
verfügung hat, wie bei den o.g. einstellungen</div>
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</div>
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<span style="mso-fareast-language: DE; mso-no-proof: yes;"><br /></span></div>
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Note:</div>
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Setzte deine url ein und<span style="mso-spacerun: yes;"> </span>klicke
auf bestätigen. Mit dem kleinen stift kannst due die Endung verändern</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Bit.ly/….. wird bspw.<span style="mso-spacerun: yes;"> </span>zu
bit.ly/witewb (s.o.) oder bit.ly/LottoJ (s.u.)</div>
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<br /></div>
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Links (lotto gewinnabfrage)<span style="mso-spacerun: yes;"> </span>über
hootsuite auf Facebook , twitter, etc verteilen:</div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
NOTE:</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Deine RSS adresse muss im RSS verzeichnis eingetragen werden.</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Ausserdem kannst Du über hootsuite deine rss feed in diversen
netzwerken hinterlegen.</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Damit wird jeder beitrag automatisch gestreut und verbreitet.</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="background-color: #93c47d;">Webkataloge</span> </b>–
http://www.seittest.de/ranking/top100webkataloge/</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Bsp <span style="mso-spacerun: yes;"> </span><a href="http://www.going.de/">http://www.going.de</a><span style="mso-spacerun: yes;"> </span></b><span style="mso-fareast-language: DE; mso-no-proof: yes;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Going.de</b> --- dort die eigene
seite anmelden --- kategorie auswählen ---- titel eingeben ----
beschreibung<span style="mso-spacerun: yes;"> </span>(hier ein readmore… für
automatischen backlink bei wenda)<span style="mso-spacerun: yes;">
</span>---<span style="mso-spacerun: yes;"> </span>schlüsselworte eintragen ---
plz ort, email, agb akzeptieren ---<span style="mso-spacerun: yes;">
</span>website anmelden</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Bsp: <a href="http://www.suchnase.de/cgi-bin/search.cgi?d=1">suchnase.de</a><span style="mso-spacerun: yes;"> </span><span style="mso-fareast-language: DE; mso-no-proof: yes;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<a href="http://steadynews.de/"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;">Steadynews.de</span></b></a><span lang="EN-US" style="mso-ansi-language: EN-US;"> --- magazin der business academy ruhr:</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Die Business Academy Ruhr GmbH ist entstanden aus der PR- und Social
Media Agentur SteadyNews mit Sitz in Dortmund. Eva Ihnenfeldt war bereits seit
2004 bekannt als Unternehmensberaterin und Marketing Expertin – speziell für
kleine und mittlere Unternehmen und StartUps</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Bespiele für <b style="mso-bidi-font-weight: normal;">Gastbeiträge</b>
---<span style="mso-spacerun: yes;"> </span>bei selbständig im Netz (gastartikel
checkliste, <span style="mso-spacerun: yes;"> </span>…): </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<a href="http://www.selbstaendig-im-netz.de/gastautor-fuer-selbstaendig-im-netz-werden/" target="_blank">selbstaendig-im-netz.de/gastautor-fuer-selbstaendig-im-netz-werden/</a></div>
<br />
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Engpasskonzentrierte Strategie</b><span style="mso-spacerun: yes;"> </span><span style="font-family: Wingdings; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-char-type: symbol; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-symbol-font-family: Wingdings;"><span style="mso-char-type: symbol; mso-symbol-font-family: Wingdings;">à</span></span>
<span style="mso-spacerun: yes;"> </span>was wünscht der Kunde, wo sind die
Engpässe, …?</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Emotionales Marketing</b> und <span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;">logisches
Marketing</b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Erst emotionales M. und erkläre die träume und wünsche und komme dann
zum logischen marketing und erkläre logisch deine vorgehensweise.</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Morgen:<span style="mso-spacerun: yes;">
</span> </b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-bidi-font-weight: normal;">Presse und AdSense </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-67011411840350113092013-11-05T07:34:00.001-08:002013-11-06T07:29:41.849-08:00Tag 12 - Online Marketing - Onpage-/Offpage-Optimierung<!--[if !mso]>
<style>
v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style>
<![endif]-->
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: large;"><span style="background-color: #b6d7a8;"><br /></span></span>
<span style="font-size: large;"><span style="background-color: #b6d7a8;"><span lang="EN-US" style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Cute rank, google+, htaccess, linkwachstum, linkjuice, page rank, RSS, Webmaster, Weiterleitungen, ...</span></span></span><br />
<br />
<span style="background-color: white;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;"></span></b></span><br />
<a name='more'></a><br />
<br />
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="background: silver; mso-ansi-language: EN-US; mso-highlight: silver;">Wiederholung:
webmaster tool</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;"></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Robots txt <span style="mso-spacerun: yes;"> </span>(allow and disallow)</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Bsp:</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Disallow: /*/.comments/<span style="mso-spacerun: yes;"> </span>….. alles
aus Kommentaren darf nicht ausgelesen werden</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Data highlighter (überschreibt/hinterlegt meinen Vorschlag)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Strukturierte Daten (schreibt in den Quelltext – für Experten)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Mit „<b>Cute rank“</b> und „keywordplanner“ kann ich prüfen, wer meine seite
aufgerufen hat</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Ranking-liste, s. 157 --- Wahrnehmung in %</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Snippet-suchergebnis ---- mit oder ohne WWW.</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Snippet-Beeinflussung ---- als Grenze zwischen onpage und offpage
optimierung</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Suche-Varianten</b> mit Hilfe
verschiedener Suchmaschinen: Google, yahoo, …</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Google Plus:</b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Wenn im Footer G+ steht, ist ein Nutzer hinterlegt (hier erkennt
Google, dass der Autor hinterlegt ist. Bei manchen seiten sind nur hier details
über den Autor hinterlegt, bsp:<span style="mso-spacerun: yes;"> </span>http://fliesen-wiemers.de/
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;">Zur Erstellung von G+ im Footer einer homepage:</b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Profil erstellen bei Google+ (über mich) und bild hochladen</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Editor – footer PRP -<span style="mso-spacerun: yes;"> </span>die
eindeutige nummer (bsp: <span style="mso-spacerun: yes;"> </span><a href="https://plus.google.com/u/0/100966798094408331211/posts">https://plus.google.com/u/0/100966798094408331211/posts</a>)
wird im Footer der homepage eingefügt/hinterlegt (oder durch auslesen des
Quelltextes aus dem Profil von google+)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Zur Erstellung von G+ im Blog:</b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Layout im footer als gadget bearbeiten und blogadresse im <span style="mso-spacerun: yes;"> </span>html container einfügen.</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="background: silver; mso-highlight: silver;">WEITERLEITUNGen:</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
.htaccess<span style="mso-spacerun: yes;"> </span>= request Umleitungen</div>
<div style="margin-bottom: .0001pt; margin-bottom: 0cm;">
Die eigenen homepage
erstellen (kostenlos), inkl. PW schutz, mit htAccess: siehe <a href="http://www.homepage-kosten.de/htaccess/">http://www.homepage-kosten.de/htaccess/</a></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="background: silver; mso-highlight: silver;">Wiki-Auszug:</span></b></div>
<b>.htaccess</b> (<a href="http://de.wikipedia.org/wiki/Englische_Sprache" title="Englische Sprache">engl.</a> <i>hypertext access</i>
„<a href="http://de.wikipedia.org/wiki/Hypertext" title="Hypertext">Hypertext</a>-Zugriff“)
ist eine <a href="http://de.wikipedia.org/wiki/Konfiguration_%28Computer%29" title="Konfiguration (Computer)">Konfigurationsdatei</a>, in der
verzeichnisspezifische Einstellungen auf <a href="http://de.wikipedia.org/wiki/National_Center_for_Supercomputing_Applications" title="National Center for Supercomputing Applications">NCSA</a>-kompatiblen <a href="http://de.wikipedia.org/wiki/Webserver" title="Webserver">Webservern</a> (z. B.
<a href="http://de.wikipedia.org/wiki/Apache_HTTP_Server" title="Apache HTTP Server">Apache</a>) vorgenommen werden können.<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Beispielsweise lässt sich dort ein Zugriffsschutz durch <a href="http://de.wikipedia.org/wiki/HTTP-Authentifizierung" title="HTTP-Authentifizierung">HTTP-Authentifizierung</a> für ein Verzeichnis
oder einzelne Dateien einrichten. Aber auch Fehlerseiten oder interne
Verknüpfungen (siehe <a href="http://de.wikipedia.org/wiki/Rewrite-Engine" title="Rewrite-Engine">Rewrite-Engine</a>) lassen sich hierüber einstellen, ohne
den Server neustarten zu müssen: Änderungen in der <i>.htaccess</i>-Datei
treten sofort in Kraft, da diese bei jeder Anfrage an den Webserver ausgewertet
werden. In diesen Dateien vorgenommene Einstellungen wirken wie <Directory>-Abschnitte
in zentralen Konfigurationsdateien (z. B. <i>httpd.conf</i>). Sie gelten
nur für das <a href="http://de.wikipedia.org/wiki/Verzeichnis" title="Verzeichnis">Verzeichnis</a>, in dem sie gespeichert sind, sowie allen
Unterverzeichnissen. Sie können in den Unterverzeichnissen jedoch wieder
überschrieben werden. </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Auch:</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-spacerun: yes;"> </span><span style="font-family: "Times New Roman","serif"; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;">http://suchmaschinenoptimierung.michaelsattler.de/weiterleitung.html</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-margin-top-alt: auto; mso-outline-level: 3;">
<b><span style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;">Request-Umleitung</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-margin-top-alt: auto;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;">Besitzt der
Webserver ein Modul zum internen Umschreiben einer URL, so lassen sich in der
.htaccess-Datei Umleitungen definieren. Das folgende Beispiel forciert eine
Weiterleitung auf http://www.example.com, sofern diese Adresse nicht auch Teil
der Anfrage war.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span lang="EN-US" style="font-family: "Courier New"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;">RewriteCond %{HTTP_HOST} !^www.example.com$ [NC]</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; tab-stops: 45.8pt 91.6pt 137.4pt 183.2pt 229.0pt 274.8pt 320.6pt 366.4pt 412.2pt 458.0pt 503.8pt 549.6pt 595.4pt 641.2pt 687.0pt 732.8pt;">
<span lang="EN-US" style="font-family: "Courier New"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;">RewriteRule ^(.*)$ http://www.example.com/$1 [L,R=301]</span><span lang="EN-US" style="font-family: "Courier New"; font-size: 10.0pt; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
htaccess 301 – Michael sattler:</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
hier kann ich bestimmen, ob ich mit oder ohne www. Erscheinen will</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: aqua; color: red; mso-highlight: aqua;">301</span><span style="color: red;"> … ist eine Weiterleitung des Wassers (linkjuice) … dies ist
optimal, es sei denn ich will eine Baustellenseite ohne traffic reinstellen. </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: aqua; color: red; mso-highlight: aqua;">302</span><span style="color: red;"> … bleibt das Wasser, wo es ist und nur der Besucher wird
weitergeleitet</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: silver; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE; mso-highlight: silver;">Falls die getrennte Konfiguration in den
Domain-Einstellungen nicht möglich ist und/oder Sie über Modrewrite verfügen,
kommt folgende Alternative in Betracht<b>:</b> </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; mso-margin-top-alt: auto;">
<span style="background: silver; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE; mso-highlight: silver;">Legen Sie im Hauptverzeichnis Ihrer Domain folgende
.htaccess-Datei ab:</span><span style="background: yellow; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE; mso-highlight: yellow;"><br />
</span><span style="background: yellow; font-family: "Courier New"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE; mso-highlight: yellow;">RewriteEngine On</span><span style="background: yellow; font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE; mso-highlight: yellow;"><br />
</span><span style="background: yellow; font-family: "Courier New"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE; mso-highlight: yellow;">Options +SymLinksIfOwnerMatch</span><span style="background: yellow; font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE; mso-highlight: yellow;"><br />
</span><span style="background: yellow; font-family: "Courier New"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE; mso-highlight: yellow;">RewriteCond %{HTTP_HOST}
^domain.de</span><span style="background: yellow; font-family: "Courier New"; font-size: 10.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE; mso-highlight: yellow;"><br />
</span><span style="background: yellow; font-family: "Courier New"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE; mso-highlight: yellow;">RewriteRule (.*)
http://www.domain.de/$1 [R=</span><span style="background: aqua; font-family: "Courier New"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE; mso-highlight: aqua;">301</span><span style="background: yellow; font-family: "Courier New"; font-size: 10.0pt; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE; mso-highlight: yellow;">,L]</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Speichere die Textdate ab, als<span style="mso-spacerun: yes;">
</span>.htaccess ab</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Bsp mit Strato</b> – lotto
gewinnabfrage</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
-<span style="font-family: Wingdings; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-char-type: symbol; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-symbol-font-family: Wingdings;"><span style="mso-char-type: symbol; mso-symbol-font-family: Wingdings;">à</span></span>
bei strato - einstellungen domaine <span style="font-family: Wingdings; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-char-type: symbol; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-symbol-font-family: Wingdings;"><span style="mso-char-type: symbol; mso-symbol-font-family: Wingdings;">à</span></span>
<span style="background: yellow; mso-highlight: yellow;"><span style="mso-spacerun: yes;"> </span>Umleitung einrichten</span>:</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Intern: /lotto/<span style="mso-spacerun: yes;"> </span>(dies ist das
root verzeichnis auf dem Server für Lotto-gewinnabfrage)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Siehe auch <b style="mso-bidi-font-weight: normal;">file-zilla</b> ---
ordnerstruktur</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: yellow; mso-highlight: yellow;">Weiterleitung
unterbinden auch mit:</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Robots.txt</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
User agent: *</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Disallow: /<span style="mso-spacerun: yes;"> </span>(= disallow all
=<span style="mso-spacerun: yes;"> </span>diese subdomaine darf nicht
hochgeladen werden)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="background: lime; mso-highlight: lime;">!!!<span style="mso-spacerun: yes;"> </span>Weiterleitung ohne WWW</span> geht die
Umleitung <span style="background: lime; mso-highlight: lime;">besser und schneller</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Hybrid-connect.com ---
video<span style="mso-spacerun: yes;"> </span>, siehe auch WP Shareley</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
!!!!!!!!! </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Produziere <b style="mso-bidi-font-weight: normal;">guten
content</b>, und du bekommst viele likes</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Wenn du <b style="mso-bidi-font-weight: normal;">TIPs</b>
gibt’s, für deine Branche oder dein Thema, gibt es auch viele, die das
interessiert .</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Ausserdem werden<b style="mso-bidi-font-weight: normal;"> Interviews </b>erfolgreich gehandelt (bsp Klopp-Interview)<span style="mso-spacerun: yes;"> </span>!!!!!!!!!!</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: red;"><br /></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="background: yellow; font-size: 14.0pt; mso-highlight: yellow;">Off-page – optimierung:</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 14.0pt;"></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Brainstorming zu offpage SEO – Suchmaschinenoptimierung</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="background: silver; mso-highlight: silver;">Was sind meine Zielsetzungen</span></b><span style="background: silver; mso-highlight: silver;">?</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-spacerun: yes;"> </span>(SMART – spezifisch, messbar,
attraktiv, realistisch und terminierbar)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="background: silver; mso-highlight: silver;">Wo kann ich links verteilen</span> </b>(abseits<span style="font-size: 16.0pt;">)?</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">Gelbe seiten, meine stadt, branchenbucheinträge,
display netzwerk bei google, geschäftspartner, blogs, foren, verzeichnisse
(DMOZ), social bookmarking (für discussionen), you tube, wikipedia, universal
search (google places), bewertungsplattformen (z.b. yelp), vereine,<span style="mso-spacerun: yes;"> </span>RSS dienste (really simple syndication),
social networks (Facebook, ..,.) , und viele andere, <b style="mso-bidi-font-weight: normal;">Siehe:</b></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<a href="http://www.conversationprism.com/"><span style="font-size: 12.0pt;">http://www.conversationprism.com//</span></a><span style="font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span>übersicht über web2.0 tools,
um Links aufzusetzen</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="font-size: 12.0pt; mso-ansi-language: EN-US;">bspw.
social bookmarks vs social networks</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">ausserdem:</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">webkataloge, presseportale, …</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">siehe
auch</span></b><span style="font-size: 12.0pt;"> weitere linkansammlungen unter:</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">powerbookmarking.de<span style="mso-spacerun: yes;"> </span>(eintragsdienst, backlinks kaufen, …)</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="background: silver; font-size: 12.0pt; mso-highlight: silver;">Wie fange ich an?</span></b><span style="font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span>Überlegungen
zur Vorgehensweise eines Page SEO projekts:</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">Was sind meine wichtigsten Seiten bzw.
unterseite, landingpages, Microsites, etc. pp. ?</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">!!! Focussiert arbeiten!!!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="background: silver; font-size: 12.0pt; mso-highlight: silver;">Was ist für mein offpage- SEO-Projekt
natürliches Link-Wachstum?</span></b><b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;"></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">Wieviele links in welcher zeit? </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">Start-Tipp für mini-projekte: 10 – 30
backlinks pro woche.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Ankertext
</span></b><span style="font-size: 12.0pt;">und <b style="mso-bidi-font-weight: normal;">Permalinks</b> sollen auf jeden Fall eingetragen werden (z.B. <span style="background: yellow; mso-highlight: yellow;"><a href=</span></span><a href="http://wenda-it-web.de/kontakt"><span style="font-size: 12.0pt;">http://wenda-it-web.de/kontakt</span></a><span style="font-size: 12.0pt;"> <span style="background: yellow; mso-highlight: yellow;">title=</span>“keywords
fuer Wenda-it &web“ <auch hier… im Ankertext keywords und möglich
Aufforderung einfügen <span style="background: yellow; mso-highlight: yellow;"></a></span>)</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<i style="mso-bidi-font-style: normal;"><span style="color: red; font-size: 12.0pt;">Kombiniere mehrere Back-link-varianten für das offpage SEOprojekt
(bsp ankertext ändern, od. title-attribut entsprechend dem Permalink ändern)</span></i></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<i style="mso-bidi-font-style: normal;"><span style="font-size: 12.0pt;"><span style="mso-spacerun: yes;"> </span></span></i><span style="font-size: 12.0pt;">Konzipiere
einen <b style="mso-bidi-font-weight: normal;">konkreten Plan</b> <b style="mso-bidi-font-weight: normal;">zum Aufbau</b> der Back-links (d.h. in
welchen Verzeichnissen welcher Backlink und wie häufig)</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">z.B. mit einer Excel-tabelle:</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">Heute: presseportal, morgen:
bookmarking, etc…</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">Achte auf den <b style="mso-bidi-font-weight: normal;">PageRank</b> als <b style="mso-bidi-font-weight: normal;">ein Kriterium</b>
für die Qualität des Backlinks </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">(Linkjuice muss fliessen können)</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">Wenn technisch möglich, setze einen
Automatismus ein. Aber nicht übertreiben.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">RSS
verzeichnisse</span></b><span style="font-size: 12.0pt;"> = merken sich meine
Web-Site und baut automatisch einen Backlink zu meiner web-site auf.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">TIPP:</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">Achte auf Follow oder noFollow!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">Bei <b style="mso-bidi-font-weight: normal;">meine
Stadt.de</b> kostet ein Follow-link 500 EUR im Jahr.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">Im Handwerk sinnvoll, in der IT Brance
nicht so erfolgreich. Finde heraus, ob es für Dein Unternehmen günstig ist oder
nicht.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">Eine Möglichkeit, um Präsentation zu
erstellen und mit anderen zu teilen, z.b. mit <b style="mso-bidi-font-weight: normal;">slide share</b> </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">http://de.slideshare.net/</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12.0pt;">Empfehlung:</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-size: 12.0pt;">Quelle zur neuen Berechnung der
Suchergebnisse :</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<a href="http://www.sem-deutschland.de/seo-tipps/semantische-suchmaschinen-werte/"><span style="font-size: 12.0pt;">http://www.sem-deutschland.de/seo-tipps/semantische-suchmaschinen-werte/</span></a><span style="font-size: 12.0pt;"></span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
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<![endif]-->Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-77373969650144676072013-11-05T06:52:00.001-08:002013-11-06T07:26:04.322-08:00Tag 11 - Online Marketing - Webmaster tools<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"></span></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br />
<span style="background-color: white;"><span style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;">CMS, Bookmarking, Webcrawler, Webmaster, Highlighter, Datenspeicherung, Permalink, ...</span></span></span><br />
<span style="background-color: white;"><span style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;"></span></span></span><br />
<a name='more'></a><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;"></span></b><span style="background-color: #b6d7a8;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;">Bookmarking-systems: </span></b></span></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">bsp: Never lose a link again</b> – siehe <a href="https://delicious.com/" target="_blank">delicious.com</a><span lang="EN-US" style="mso-ansi-language: EN-US;"><a href="https://delicious.com/"><span lang="DE" style="mso-ansi-language: DE;"></span></a></span> - speichern, organisieren und
entdecken von interessanten Links</div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 1;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;">A giant collection of the <span style="background-color: #b6d7a8;"><b style="mso-bidi-font-weight: normal;">best pages on the Internet</b></span> - siehe</span><b><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 24.0pt; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE; mso-font-kerning: 18.0pt;"> </span></b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><a href="http://www.stumbleupon.com/" target="_blank">stumbleupon.com</a></span></span><span lang="EN-US" style="mso-ansi-language: EN-US;"></span></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
First steps:</div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
Anmeldung … my links … new link
(meine URL eingeben) … text eingeben (Keywords) …. Kommentar eingeben (… lsdkfjöa
…, mit Verweis auf Public, Twitter, FB, …)</div>
<div style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">dropbox.com<span style="mso-spacerun: yes;"> </span>- <span style="background-color: #b6d7a8;">Tool zur
Datenspeicherung und -organisation</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;">Bewahren Sie
Ihre Dateien sicher auf.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;">Geben Sie
Ihre Daten sicher frei.</span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: grey; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE; mso-themecolor: background1; mso-themeshade: 128;">Verwalten
Sie Ihr Team. </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="background: silver; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE; mso-highlight: silver;"><span style="background-color: #b6d7a8;"><span style="font-size: large;">Webmaster tool von Google - offpage optimierung</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;"></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;">google.com/webmasters/tools/home</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;">Website
hinzufügen</span></u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;"> --- URL der
Website oder des Blogs eingeben</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;">Mögl. Website-Einstellungen</span></u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE;"> -- Geografisches Ziel, bevorzugte Domain,
crawling geschwindigkeit, …</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Unterscheide: </b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">HTML site map</b> <span style="mso-spacerun: yes;"> </span>--- Seitenaufbau, ist für den Leser gedacht
(bsp: e-lunte.de)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">XML site map</b> ---maschinensprache,
<span style="mso-spacerun: yes;"> </span>ist nur für den suchmaschinen crawler
relevant</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Erstelle eine XML sitemap </b>mit
dem kostenlosen sitemap generator: http://www.xml-sitemaps.com/</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Sign URL …. Und verifiziere deine website (HTML code im Head –bereich der
Website einfügen)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="color: grey; mso-themecolor: background1; mso-themeshade: 128;">Die
<b style="mso-bidi-font-weight: normal;">Stammdomaine</b> ist auf dem Stammordner
des Servers abgelegt.</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Stammdomaine</b>=Topleveldomaine
/ Unteseite 1 / Unterseite 2 / Unterseite n </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Pfad 0 = linktiefe 0<span style="mso-spacerun: yes;"> </span>/<span style="mso-spacerun: yes;"> </span>linktiefe 1 /<span style="mso-spacerun: yes;"> </span>linktiefe 2<span style="mso-spacerun: yes;">
</span>/<span style="mso-spacerun: yes;"> </span>…</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Negativ-bsp:<span style="mso-spacerun: yes;"> </span></b>Hier steht die Topleveldomain mit der
Linktiefe 2 in Netz, statt mit der Linktiefe 0:</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">„Thebridge-online.com/index-php/de”</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Hier muss der Crawler alle seiten durchsuchen, bis er <span style="mso-spacerun: yes;"> </span>auf level 2 erst fündig wird – statt aif level
0 .</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Ein neuer Beitrag bedeutet: eine neue sitemap muss generiert werden</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
>> dies erledigen die <b style="mso-bidi-font-weight: normal;">Content
Management Systeme</b> automatisch (z.b. Wordpress, Joomla, Drupal und TYPO3)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Aboniere Posts in deinem Blog … kopiere „URL/feeds/post/default“ …. und
setzte es im <b style="mso-bidi-font-weight: normal;">Webmaster </b>tool unter <b style="mso-bidi-font-weight: normal;">dashboard </b>als Sitemap ein. Dann siehst
Du unter <b style="mso-bidi-font-weight: normal;">aktueller Status</b> neben den
Crawling-fehlern und Suchanfragen auch Deine übermittelten und indexierten
Sitemaps</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Darstellung der Suche </b>(im
Webmaster-tool):</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Strukturierte Daten - …</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Data Highlighter – um einen Event (Produkt) zu pushen. </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-tab-count: 1;"> </span>Markierung starten
,</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Seite auf lokale Prefernzen <span style="mso-spacerun: yes;"> </span>taggen, </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>Adr. Und Tel. eintragen (unter Einstellungen)
und </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-spacerun: yes;"> </span>Veröffentlichen</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
(tagge Deine Infos auf Webmaster tool, um viele Unterrubriken im
universal search anzeigen lassen zu können. Aber letztendlich entscheidet
google allein, was angezeigt wird und was nicht.)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Suchanfragen </b>(im
Webmaster-tool):</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-spacerun: yes;"> </span><span style="mso-tab-count: 1;"> </span>z.B. <span style="mso-spacerun: yes;"> </span>Häufigste
Suchanfragen (Suchanfragen, Impressionen, Klicks)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span style="mso-spacerun: yes;"> </span>… wenn hier
die Suchanfragen negative Werte haben, sollte man aktiv werden</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Prüfe, welche <b style="mso-bidi-font-weight: normal;">Keywords optimiert</b>
werden sollten, mit :</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<a href="http://cuterank.net/"><span lang="EN-US" style="mso-ansi-language: EN-US;">http://cuterank.net/</span></a><span lang="EN-US" style="mso-ansi-language: EN-US;"> --- check and track your keyword rankings!</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Suchanfragen – Links zu Ihrer
Website </b>(im Webmaster-tool):</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
Der Crawler nimmt alles mit der Zeit auf. Wenn hier
etwas frisches angelegt wird, dauert es ein paar Tage, bis es im Tool
erscheint. Wenn die Seite/das Blog permanent verändert wird, sind die Chancen
gut, von Crawler ausgelesen zu werden.</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Suchanfragen – Interne Links </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Suchanfragen – manuelle Maßnahmen</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;">Google index <span style="mso-spacerun: yes;"> </span></span></b><span lang="EN-US" style="mso-ansi-language: EN-US;">(im Webmaster-tool):</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Indexierungsstatus</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Idealer verlauf – stetig ansteigende Kurve</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Zu vermeidender Verlauf – Zickzack-kurve oder horizontaler Verlauf
(hier wird eine inaktivität deutlich)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;">Google index – content -Keywords </span></b><span lang="EN-US" style="mso-ansi-language: EN-US;">(im Webmaster-tool):</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Hier wird angezeigt, wie google meine Keywords einstuft</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;">Google index <span style="mso-spacerun: yes;"> </span>- URL entfernen </span></b><span lang="EN-US" style="mso-ansi-language: EN-US;">(im Webmaster-tool):</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Z.b. bei Crawling-fehlern… stelle einen Antrag auf „URL entfernen“ <span style="mso-spacerun: yes;"> </span>und achte darauf, dass die URL mit dem
entsprechenden level angezeigt wird, damit nicht die gesamte URL verschwindet
bzw. aus dem gesamten Verzeichnis gelöscht wird.</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Robots-txt –datei:</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
In einer Datei dieses Namens können Betreiber von Web-Projekten
angeben, welcher Such-Robot welche Projektverzeichnisse auslesen darf und
welcher was nicht lesen darf. Die Datei enthält also Anweisungen für Robots von
Suchmaschinen (siehe : <a href="http://de.selfhtml.org/diverses/robots.htm">http://de.selfhtml.org/diverses/robots.htm</a>)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Bsp:<span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;">nicht </b>freigegeben zum Auslesen:</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
#global</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
User agent*</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Disallow…</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
…</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Bsp:<span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;">freigegeben</b> zum Auslesen:</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">#global</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">User agent*</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Allow…</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">…</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
(das was in der Metadatei steht ist nu rein Vorschlag, das was in der
robots-txt datei steht wird beachtet)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="mso-ansi-language: EN-US;">Crawling <span style="mso-spacerun: yes;"> </span></span></b><span lang="EN-US" style="mso-ansi-language: EN-US;">(im Webmaster-tool):</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Anzeige von Crawling-fehlern,</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Anzeige von Crawling-Statistiken (Dauer des Herunterladen einer Seite,
sollte nicht 2 sec. Überschreiten)</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Blockeirte URL-s</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">Sitemaps</span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="mso-ansi-language: EN-US;">URL Parameter </span></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br />
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b><span style="background-color: #b6d7a8;"><span style="background-attachment: scroll; background-clip: border-box; background-image: none; background-origin: padding-box; background-position: 0% 0%; background-repeat: repeat; background-size: auto auto;">Wikipedia.de –Auszüge:</span></span></b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Als <b><span style="background: silver; mso-highlight: silver;">Sitemap</span></b>
rsp. <b>Site-Map</b>, seltener auch: <b>Seitenübersicht</b>, wird die
vollständige <a href="http://de.wikipedia.org/wiki/Hierarchie" title="Hierarchie">hierarchisch</a> strukturierte Darstellung aller
Einzeldokumente (<a href="http://de.wikipedia.org/wiki/Webseite" title="Webseite">Webseiten</a>) eines <a href="http://de.wikipedia.org/wiki/Internetauftritt" title="Internetauftritt">Internetauftritts</a>
bzw. einer <a href="http://de.wikipedia.org/wiki/Website" title="Website">Website</a>
bezeichnet (Seitenstruktur). Im Idealfall zeigt die Sitemap auch die
hierarchischen <a href="http://de.wikipedia.org/wiki/Hyperlink" title="Hyperlink">Verknüpfungsstrukturen</a> der Seiten an. Eine Sitemap wird von
den Betreibern einer Website zur Verfügung gestellt, um den Besuchern einen
Überblick zu geben, welchen Umfang und welche <a href="http://de.wikipedia.org/wiki/Struktur" title="Struktur">Struktur</a> ein
Webauftritt hat. Bei sehr umfangreichen Internetaufritten können in der Sitemap
nicht mehr alle Einzeldokumente angezeigt werden, so dass man sich auf die
Darstellung der hierarchischen Struktur beschränkt.</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Ein <b><span style="background: silver; mso-highlight: silver;">HTTP-Statuscode</span></b>
wird von einem <a href="http://de.wikipedia.org/wiki/Server" title="Server">Server</a>
auf jede <a href="http://de.wikipedia.org/wiki/Hypertext_Transfer_Protocol" title="Hypertext Transfer Protocol">HTTP</a>-Anfrage als Antwort geliefert. Auf
der anfragenden Seite steht dabei ein <a href="http://de.wikipedia.org/wiki/Client" title="Client">Client</a> wie
beispielsweise ein <a href="http://de.wikipedia.org/wiki/Internetbrowser" title="Internetbrowser">Internetbrowser</a>. Der Server teilt durch den
HTTP-Statuscode dem Client mit, ob die Anfrage erfolgreich bearbeitet wurde. Im
Fehlerfall gibt der Statuscode Auskunft darüber, wo (beispielsweise über einer
Umleitung) bzw. wie (zum Beispiel mit <a href="http://de.wikipedia.org/wiki/HTTP-Authentifizierung" title="HTTP-Authentifizierung">Authentifizierung</a>) er die gewünschten
Informationen erhalten kann. Am bekanntesten sind dabei die Codes 404, 403 und
400.</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
Ein <span style="background-color: #999999;"><b>Permalink</b></span> <span style="background-color: #999999;"></span>(von <i>permanent</i> und <i><a href="http://de.wikipedia.org/wiki/Hyperlink" title="Hyperlink">hyperlink</a></i>,
auch <b>Permanentlink</b>) im <a href="http://de.wikipedia.org/wiki/World_Wide_Web" title="World Wide Web">World
Wide Web</a> ist ein dauerhafter <a href="http://de.wikipedia.org/wiki/Identifikator" title="Identifikator">Identifikator</a>
in Form einer <a href="http://de.wikipedia.org/wiki/Uniform_Resource_Locator" title="Uniform Resource Locator">URL</a>. Bei der Einrichtung eines Permalinks wird
angestrebt, die einmal über ihn <span style="color: black;"><a href="http://de.wikipedia.org/wiki/Referenz_%28Programmierung%29" title="Referenz (Programmierung)">referenzierten</a> Inhalte dauerhaft und primär über
diese URL verfügbar zu machen</span><br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
Ein <b><span style="background: silver; mso-highlight: silver;">Webcrawler</span></b>
(auch <i>Spider</i> oder <i>Searchbot</i>) ist ein <a href="http://de.wikipedia.org/wiki/Computerprogramm" title="Computerprogramm">Computerprogramm</a>,
das automatisch das <a href="http://de.wikipedia.org/wiki/World_Wide_Web" title="World Wide Web">World Wide Web</a> durchsucht und <a href="http://de.wikipedia.org/wiki/Webseite" title="Webseite">Webseiten</a>
analysiert. Webcrawler werden vor allem von <a href="http://de.wikipedia.org/wiki/Suchmaschine" title="Suchmaschine">Suchmaschinen</a>
eingesetzt. Weitere Anwendungen sind das Sammeln von <a href="http://de.wikipedia.org/wiki/RSS" title="RSS">RSS</a>-Newsfeeds, <a href="http://de.wikipedia.org/wiki/E-Mail-Harvester" title="E-Mail-Harvester">E-Mail-Adressen</a>
oder von anderen Informationen.<br />
Webcrawler sind eine spezielle Art von <a href="http://de.wikipedia.org/wiki/Bot" title="Bot">Bots</a>, d. h.
Computerprogrammen, die weitgehend autonom sich wiederholenden Aufgaben
nachgehen.<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<br /></div>
<div style="margin-bottom: .0001pt; margin-bottom: 0cm;">
<span lang="EN-US" style="mso-ansi-language: EN-US;"></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b style="mso-bidi-font-weight: normal;">Tool zur <span style="background-color: #b6d7a8;">Erstellung von
professionellen Webauftritten</span></b> für alle (domains, Homepage-baukasten,
hostsing, webshop, …), siehe<span style="mso-spacerun: yes;"> </span><a href="https://www.strato.de/">https://www.strato.de/</a></div>
<div class="MsoNormal">
</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
<b>Ab Montag:</b></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Weiter mit offpage optimierung </div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
Onpage optimierung</div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0cm;">
URl anzeige mit oder ohne WWW</div>
<br />
<br />Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-49127218234688815632013-11-04T07:01:00.001-08:002013-11-06T07:26:18.080-08:00Tag 10 - Online Marketing - Bergfest - Onpage-Optimierung <b>Rückschau und Vorschau </b><br />
<br />
Onpage Optimierung, Affiliate Marketing, Confetti Map, Online PR, SEM, SEO, <b>...</b><br />
<b></b><br />
<a name='more'></a><br />
<br />
<b>Confetti map </b>... bietet noch mehr als Google Analytics:<br />
<b>crazyegg.com</b><br />
<br />
<b>Literatur</b>:<span id="btAsinTitle"><span style="padding-left: 0;">Suchmaschinen-Optimierung: </span></span><br />
<span id="btAsinTitle"><span style="padding-left: 0;">Das umfassende Handbuch - Aktuell zu Google Panda und Penguin, *=affiliate link </span></span><br />
<div class="parseasinTitle">
<span id="btAsinTitle"><span style="padding-left: 0;"><br /></span></span>
<iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm-eu.amazon-adsystem.com/e/cm?t=wwwkakicomeu-21&o=3&p=8&l=as1&asins=3836218984&nou=1&ref=qf_sp_asin_til&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr" style="height: 240px; width: 120px;"></iframe>
<span id="btAsinTitle"><span style="padding-left: 0;"><span style="font-size: 16px; text-transform: capitalize;"> </span></span></span><span id="btAsinTitle"><span style="padding-left: 0;"><span style="font-size: 16px; text-transform: capitalize;"> </span></span></span><br />
<br />
<span style="font-size: small;"><span style="background-color: #b6d7a8;"><span id="btAsinTitle"><span style="padding-left: 0px;"><span style="text-transform: capitalize;">Zusammenfassung - Rückschau </span></span></span></span></span><br />
<br />
<b>Definitionen </b>- Internet Marketing vom Online-Marketing abgrenzen, Die Disziplinen des Online-Marketings<br />
<br />
<b>Affiliate Marketing</b> - Merchant / Affiliate, Provisionsmodelle, Trading Methoden, ...<br />
<b>Email-Marketing</b> - Kampagnen, newsletter, typische Probleme, Dienstleister od. Eigenregie, ...<br />
<br />
<b>Suchmaschinenmarketing (SEM)</b> - SEARP, keyword ad, displaynetzwerk/suchnetzwerk, typischer Zeilenaufbau einer Anzeige, Keywordanalysen, Zieldefinitionen, ...<br />
<b>Suchmaschinenoptimierung (SEO)</b> - page ranking, golden triangle, onpage / offpage optimierung (typische Aufgaben), backlinks, followlinks, robots txt, RSS verzeichnisse, SEO tools, kosten-nutzen betrachtung, ...<br />
<b>Online-Werbung</b> - werbeformate und botschaften, TKP, CPM, typische Bildformate, page peel, ...<br />
<b>Social Media Marketing</b> - Video portale, netzwerke, besucherstrom, backlinks, ...<br />
<b>Online PR -</b> Pressearbeit, ... <br />
<b>Online Marketing Instrumente</b> - Abhängigkeiten und Beziehungen einzelner Instrumente, ...<br />
<b>Einstieg ins Online-Marketing</b> - Grobplanung, Kosten-Nutzen-Analyse, do it yourself or buy, ...<br />
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<div class="parseasinTitle">
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<div class="parseasinTitle">
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<div class="parseasinTitle">
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Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-46330852383187696092013-10-29T07:11:00.001-07:002013-11-06T07:26:54.867-08:00Tag 9 - Onlinie Marketing - HTML Barcamp, blogparade, CSS, favicon, Linkaufbau, header, body, footer, Listen, Metaangaben, XHTML, ...<br />
<br />
<a name='more'></a><br />
<br />
Barcamp, Barsession - Lockeres Zusammentreffen von Fachexperten (Unkonferenz), für Ideenaustausch, Networking, etc.<br />
<br />
<b>Lerne, wie man eine Web-Site erstellt:</b><br />
<a href="http://www.w3schools.com/html/html5_intro.asp" target="_blank">http://www.w3schools.com/html/html5_intro.asp</a><br />
<br />
<b>Literatur:</b><br />
HTML von Kopf bis Fuss (mit CSS und XHTML)<br />
<br />
Notes:<br />
Ein fremdes Bild im redaktionellen Teil im Blog ist OK, im slider der Homepage nicht!<br />
<br />
<br />
<span style="background-color: #b6d7a8;">Schreibe eine HTML-Datei: </span><br />
<br />
<span style="color: purple;"><!DOCTYPE html></span><br />
<html><br />
<head><br />
<title>Keyword möglichst am Anfang</title> <span style="color: #999999;">... dies ist die Überschrift neben dem Favicon </span><br />
<meta charset="..<span style="color: #999999;">.siehe unten.</span>.."><br />
...<br />
...<br />
</head><br />
<body> <br />
<p><span style="color: #999999;">Keyword innerhalb eines Absatzes</span></p><br />
<br />
</body> <br />
<br />
</html><br />
<br />
===============================<br />
<br />
<b>Keyword</b> innerhalb eines Absatzes - mit <p/><br />
<br />
<b>Metaangaben (Vorschläge):</b> .... ich sage dem Browser, was er auf der Web-Site findet:<br />
Sie spielen für Google keine Rolle, sollten aber für andere Suchmaschinen angegeben werden.<br />
<br />
Bsp:<br />
<meta charset="UTF-8"> <span style="color: #999999;"> (codierung der Quelle)</span><br />
<meta name="<span style="color: purple;">description</span>" content="Keyword, darum geht es hier."> <span style="color: #999999;">(für Goolge wichtig)</span><br />
<meta name="<span style="color: purple;">keywords"</span> content="Keyword, Keyword2, Keyword3"> <span style="color: #999999;">(nur für andere Suchmaschinen relevant)</span><br />
<meta name="<span style="color: purple;">robots</span>" content="index, follow"><br />
<br />
Bsp:<br />
revisit-after
.... Defines how often search engine spiders should revisit the site<br />
<br />
================================ <br />
<br />
<br />
<!-- hier folgen <span style="background-color: #b6d7a8;">Listen </span>, unsortierte und sortierte listen --><br />
<ul><br />
<li>keyword wennes eben geht </li><br />
<li>auch hier nich mal das KEYWORD </li><br />
</ul><br />
<br />
<ol><br />
<li>keyword wennes eben geht </li><br />
<li>auch hier nich mal das KEYWORD </li><br />
</ol><br />
<br />
<br />
<!-- hier folgen <span style="background-color: #b6d7a8;">Tabellen</span> --> <span style="color: #999999;"> ... hole den Quelltext aus HTML references</span><br />
<br />
<table border="1"><br />
<tr><br />
<th>Month</th><br />
<th>Savings</th><br />
</tr><br />
<tr><br />
<td>January</td><br />
<td>$100</td><br />
</tr><br />
</table> <br />
<label/> meine keyword tabelle </label><br />
<br />
<br /> <!-- <span style="color: #999999;">note:Zeilenumbruch--></span><br />
<br /><br />
<br />
<br />
<!-- hier gehts zum Thema <span style="background-color: #b6d7a8;">Bilder </span>--> <span style="color: #999999;"> </span><br />
<br />
<img src="keywordfish.jpg" alt="keywordfish" width="200" height="200" title="keywordfish" /><br />
<span style="color: #999999;"> img = image ; </span><span style="color: #999999;">scr = source</span><br />
<span style="color: #999999;"> alt-attribut --- falls das Bild nicht hogeladen wird</span><br />
<span style="color: #999999;"> title - mouse over effekt</span><br />
<br />
<!-- hier gehts zum Thema <span style="background-color: #b6d7a8;">LINK-Aufbau</span>, interne und externe --><br />
<span style="color: #999999;"> layer - Bild über dem Text</span><br />
<span style="font-family: Verdana, sans-serif; font-size: x-small;"><span style="color: #999999;">Z-Index = Schichten /Layers</span></span><br />
<span style="color: #999999; font-family: Verdana, sans-serif; font-size: x-small;"> </span><span style="color: #999999; font-family: Verdana, sans-serif; font-size: x-small;"><a href="#" ... </span><br />
<span style="color: #999999; font-family: Verdana, sans-serif; font-size: x-small;"> a = Ankertext = der Text, der verlinkt wird</span><br />
<span style="color: #999999; font-family: Verdana, sans-serif; font-size: x-small;"> "#" = Platzhalter</span><br />
<span style="color: #999999; font-family: Verdana, sans-serif; font-size: x-small;"><br /></span>
<span style="color: #999999; font-family: Verdana, sans-serif; font-size: x-small;"> Spyder-Simulator</span><br />
<span style="color: #999999;"> div-container </span> <br />
<br /><br />
<br /><br />
<br />
<a href="www.w3schools.com" rel ="follow" target="keyword im link"> >Hier gehts zur Keyword Quelle</a><br />
<br />
<!-- <span style="background-color: #b6d7a8;"><div style</span>="boarder:1px solid black;">Hier steht irgendewas drin</div> --><span style="color: #999999;"> </span><br />
<span style="color: #999999;"> auskommentierte Div-layer... sind Bildschirmbereiche, </span><br />
<span style="color: #999999;"> die mit CSS beliebig positioniert und formatiert werden können.</span><span style="background-color: cyan; color: red;"></span><br />
<br />
<br />
<span style="background-color: #b6d7a8;"> <body> </span><br />
<!-- dies ist ein Kommentar, der nicht im Browser angezeigt wird.--><br />
<span style="color: blue;"> <h1></span>keyword auch hier ganz vorne</h1><br />
<span style="color: blue;"><p></span>Keyword innerhalb eines Absatzes</p><br />
<span style="color: blue;"><h2></span>Keyword auch in einer Zweitüberschrift</h2><br />
<span style="color: blue;"> <p></span>hier wird dann das eigentliche Thema mit ....keyword etc beschrieben </p><br />
<span style="color: blue;"><h3></span>hello</h3><br />
<h4>ciao</h4><br />
<h5>benvenuto</h5><br />
...<br />
<br />
<br />
================================ <br />
<span style="font-family: Verdana, sans-serif; font-size: x-small;">SONSTIGES:</span><br />
<span style="font-family: Verdana, sans-serif; font-size: x-small;">Quellcode - rechte maus auf einer freien fläche einer hompage, Quellcode auswählen</span><br />
<span style="font-family: Verdana, sans-serif; font-size: x-small;">CSS Dateien - cascading style sheets (Bsp-Seite ohne Stylesheets: www.biogemuese.de)</span><br />
<span style="font-family: Verdana, sans-serif; font-size: x-small;">Favicon - Favorit Icon</span><br />
<span style="font-family: Verdana, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Verdana, sans-serif; font-size: x-small;">themeforest.net - <b>site templates</b> and themes from 3$</span><br />
<span style="font-family: Verdana, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Verdana, sans-serif; font-size: x-small;">meta robots - der Spider durchläuft die Website, Bsp: <span style="background-color: white; text-align: justify;"><</span><span style="background-color: white; color: #993366; text-align: justify;"><span style="color: maroon;">meta</span> </span><span style="background-color: white; text-align: justify;">name="</span><span style="background-color: white; color: navy; text-align: justify;">robots</span><span style="background-color: white; text-align: justify;">" content="</span><span style="background-color: white; color: navy; text-align: justify;">index, follow</span><span style="background-color: white; text-align: justify;">"></span></span><br />
<span style="font-family: Verdana, sans-serif; font-size: x-small;"><span style="background-color: white; text-align: justify;">Anmerkung, bei meta name muss der Kontainer nicht explizit geschlossen werden mit .../>, ebenso auch nicht bei Bildern</span></span><br />
<span style="font-family: Verdana, sans-serif; font-size: x-small;"><span style="background-color: white; text-align: justify;"><br /></span></span>
<span style="font-family: Verdana, sans-serif; font-size: x-small;">de.selfhtml.org - hier kannst Du Deine <b>HTML Dateien selbst erstellen</b></span><br />
<span style="font-family: Verdana, sans-serif; font-size: x-small;"><br /></span>
<span style="font-family: Verdana, sans-serif; font-size: x-small;">Keywords müssen vorkommen:</span><br />
<br />
<ul>
<li><span style="font-size: x-small;"><span style="font-family: Verdana, sans-serif;">in der Domaine</span></span></li>
<li><span style="font-size: x-small;"><span style="font-family: Verdana, sans-serif;">im titel</span></span></li>
<li><span style="font-size: x-small;"><span style="font-family: Verdana, sans-serif;">in der ...</span></span></li>
</ul>
<br />
<span style="font-family: Verdana, sans-serif;">1001erfolgsgeheimnisse.com - Bsp für eine <b>Blogparade</b></span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">webconf.com --- <b>check your ranking</b></span><br />
<b><span style="font-family: Verdana, sans-serif;"><br /></span></b>
<span style="font-family: Verdana, sans-serif;"><b>Web-Crawler </b>- der Ausleser, bei der Site-Analyse</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">textbroker.de -- <b>Textpreise, Autoren, ... </b></span><br />
<br />
<b>FAZIT - Ranking-Faktoren :</b><br />
- immer mehr als 300 Wörter pro Artikel schreiben.<br />
- Gut lesbare Artikel werden auf den Blogs weiter gepostet<br />
- Beiträge schreiben, mit guten Infos, um 3-4 % Keyworddensity zu erhalten<br />
- Keywords am Anfang setzen<br />
- ausgehende und eingehende Links benutzen<br />
- im Twitterkanal einstellen, damit der Crawler Futter bekommt<br />
- Div-Kontainer benutzen<br />
<br />
<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-65255350609502536782013-10-28T08:24:00.001-07:002013-11-06T07:27:20.917-08:00Tag 8 - Online Marketing - SEO - Konkurrenz-Analyse<h3>
<span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="font-size: small;"><span style="font-weight: normal;">Bloggerei, externe links, interne links, link-verhalten, link-wachstum, web-site-analyse, ...<b> </b></span></span></span></span></h3>
<h3>
<span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="font-size: small;"><span style="font-weight: normal;"><b><a name='more'></a> </b></span></span></span></span></h3>
<h3>
<span style="font-family: Verdana,sans-serif;"><span style="background-color: white;"><span style="font-size: small;"><span style="font-weight: normal;"><b>DOMAINS</b> und andere Marketingtechnische Aspekte: </span></span></span></span></h3>
<span style="font-family: Verdana,sans-serif;"><span style="font-weight: normal;"><b>Bsp-Video</b> von Sven Meissner:</span></span><br />
<span style="font-family: Verdana,sans-serif;"><a href="http://www.geld-als-supermarketer.com/karibik-video-kurs/anmeldung-erfolgreich.php" target="_blank">http://www.geld-als-supermarketer.com/karibik-video-kurs/anmeldung-erfolgreich.php</a></span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"><b>Hinweis:</b></span><br />
<span style="font-family: Verdana,sans-serif;">... füge ein " /index.html " und gelange direkt auf die Index-seite</span><br />
<span style="font-family: Verdana,sans-serif;"><a href="http://www.geld-als-supermarketer.com/index.html" target="_blank">http://www.geld-als-supermarketer.com/index.html</a></span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"></span><br />
<span style="font-family: Verdana,sans-serif;"></span><br />
<span style="font-family: Verdana,sans-serif;"><b>Die Bloggerei </b>zeigt, wie oft Seiten/Stichwörter gelesen/gesucht werden, siehe: </span><br />
<span style="font-family: Verdana,sans-serif;"><a href="http://www.bloggerei.de/" target="_blank">http://www.bloggerei.de/</a></span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"></span><br />
<span style="font-family: Verdana,sans-serif;"><b>Domain Anmeldung/Kauf:</b></span><br />
<span style="font-family: Verdana,sans-serif;"><a href="http://www.united-domains.de/?partner=8&gclid=CKm4p7yIuboCFcJb3godpRsAFA" target="_blank">http://www.united-domains.de/?partner=8&gclid=CKm4p7yIuboCFcJb3godpRsAFA</a></span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;">Notes: </span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-family: Verdana,sans-serif;">Inhalte und Domains müssen schlüssig sein.</span> </span><br />
<span style="font-family: Verdana,sans-serif;">"<b>Verbrannte Domains</b>" - wenn Google die D. aus der Suchliste verbannt hat. z.B. wenn <b>überoptimiert</b> und alle <b>Penalties</b> ignoriert wurden; z.B. wenn das Link-Wachstum künstlich hochgepuscht wurde.</span><br />
<span style="font-family: Verdana,sans-serif;">... Google bewertet "natürliches <b>Link-Verhalten</b>"... und bestraft u.U. künstliches Wachstum.</span><br />
<span style="font-family: Verdana,sans-serif;"></span><span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"><span style="background-color: #b6d7a8;"><b>Analyse-Tool von Woorank</b><span style="background-color: white;"> - Konkurrenz-Analyse, Web-Site-Analyse</span></span></span><br />
<span style="font-family: Verdana,sans-serif;"></span><br />
<span style="font-family: Verdana,sans-serif;"></span><br />
<span style="font-family: Verdana,sans-serif;"><a href="http://www.woorank.com/" target="_blank">http://www.woorank.com</a></span><br />
<br />
<span style="font-family: Verdana,sans-serif;"></span><span style="font-family: Verdana,sans-serif;">am Bsp. von www.Freizeittipps.de </span><br />
<span style="font-family: Verdana,sans-serif;"><b>Vergleiche</b> die Anzahl der Einträge bei Google mit vielen anderen Kriterien, z.B.</span><br />
<span style="font-family: Verdana,sans-serif;">Page Rates, Index, Age, Alexa Rank, ...</span><br />
<span style="font-family: Verdana,sans-serif;">...</span><br />
<span style="font-family: Verdana,sans-serif;">Traffic check </span><br />
<span style="font-family: Verdana,sans-serif;">Social network check</span><br />
<span style="font-family: Verdana,sans-serif;">Mobile network </span><span style="font-family: Verdana,sans-serif;"> check</span><br />
<span style="font-family: Verdana,sans-serif;">...</span><br />
<br />
<span style="font-family: Verdana,sans-serif;"><b>Linkjuice </b>- am Bsp. Boot in der Wasserschale</span><br />
<span style="font-family: Verdana,sans-serif;">Wasserbehälter = Agentur/Google</span><br />
<span style="font-family: Verdana,sans-serif;">Boot = Artikelranking</span><br />
<span style="font-family: Verdana,sans-serif;">Wasser/Juice = Vertrauen der Kunden</span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"><b>Seitenplatz, Relevanzfaktor</b>, ...</span><br />
<span style="font-family: Verdana,sans-serif;"><b>Externe Quellen</b> sind anzugeben, bzw. Verweise auf angrenzende Themenfelder, um die <b>Vertrauenswürdigkeit</b> der eigenen Seite zu gewährleisten.</span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"><b>externe Links</b> - Juice fließt auf eine andere Site (Bsp. Sekt-Gläser-Pyramide)</span><br />
<span style="font-family: Verdana,sans-serif;"><b>interne Links</b> - Juice fließt auf die eigene Site</span><br />
<br />
Zu Woorank:<br />
Impressum kann als "nofollow" angegeben werden, da es für den Crawler nicht relevant ist.<br />
ABER<br />
Sorge für Juice (=Inhalt) im Netz!!!<br />
<span style="font-family: Verdana,sans-serif;">UND</span><br />
<span style="font-family: Verdana,sans-serif;">Bewirke <span style="background-color: #93c47d;">Vermaschungen</span> - d.h. betone nicht, dass wir die Besten sind, sondern, dass UNSERE KUNDEN die Besten sind.</span><br />
<br />
<span style="font-family: Verdana,sans-serif;">Empfehlungsmarketing - Artikel schreiben und jmd empfehlen (mit Followlink)</span><br />
<br />
<br />
<span style="font-family: Verdana,sans-serif;">... </span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;">Notes:</span><br />
<span style="font-family: Verdana,sans-serif;">Bei Twitter sind die Posts immer öffentlich, oder total gesperrt - hier sind keine rechtlichen Differenzen zu erwarten.</span><br />
<br />
<span style="font-family: Verdana,sans-serif;"><b><span style="background-color: #b6d7a8;">Analyse-Tool voon SEOquake</span></b><span style="background-color: #b6d7a8;"></span> (mit kl. Sonne als Favicon):</span><br />
<span style="font-family: Verdana,sans-serif;"><a href="http://www.seoquake.com/pages/welcome.html" target="_blank">http://www.seoquake.com/pages/welcome.html</a></span><br />
<br />
<span style="font-family: Verdana,sans-serif;"><span style="background-color: #b6d7a8;"><b>Analyse-Tool von Alexa:</b></span></span><br />
<span style="font-family: Verdana,sans-serif;"><a href="http://www.alexa.com/" target="_blank">http://www.alexa.com/</a></span><br />
<span style="font-family: Verdana,sans-serif;"></span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"><span style="background-color: #b6d7a8;"><b>Sonstige Tools: </b></span></span><br />
<span style="font-family: Verdana,sans-serif;"></span><br />
<br />
<span style="background-color: white;"><span style="font-family: Verdana,sans-serif;">Übersicht von Tools und SEO SW:</span></span><br />
<span style="font-family: Verdana,sans-serif;"><a href="http://www.seo-united.de/" target="_blank">http://www.seo-united.de/</a></span><br />
<br />
<span style="font-family: Verdana,sans-serif;"></span><br />
<span style="background-color: white;"><span style="font-family: Verdana,sans-serif;">Research-Services:</span></span><br />
<span style="font-family: Verdana,sans-serif;">http://de.semrush.com/</span><br />
<span style="font-family: Verdana,sans-serif;"></span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;">SEO Competition analytics </span><span style="font-family: Verdana,sans-serif;">(unter: Dojo/Market Samurai):</span><br />
<span style="font-family: Verdana,sans-serif;"><a href="http://www.marketsamurai.com/" target="_blank">http://www.marketsamurai.com/</a></span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"></span><br />
<span style="font-family: Verdana,sans-serif;">Analyse-Tool für die Platzierung meiner Seite und die der Konkurrenz:</span><br />
<span style="font-family: Verdana,sans-serif;">(Analyse, Monitor, Optimierung) <a href="http://www.seitwert.de/" target="_blank">http://www.seitwert.de/</a></span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"><b>SEO texte schreiben</b>, Video Bsp:</span><br />
<span style="font-family: Verdana,sans-serif;"><a href="http://wenda-it-web.de/seo-texte-schreiben/" target="_blank">http://wenda-it-web.de/seo-texte-schreiben/</a></span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"><br /></span>
<br />
<br />
<br />
<br />
<br />
<span style="font-family: Verdana,sans-serif;"></span><br />
<span style="background-color: #b6d7a8;"><b><span style="font-family: Verdana,sans-serif;">Ausserdem:</span></b></span><br />
<br />
<span style="font-family: Verdana,sans-serif;">Das größte globale Web-Verzeichnis des World Wide Web:</span><br />
<span style="font-family: Verdana,sans-serif;"><a href="http://dmoz.de/" target="_blank">http://dmoz.de/</a></span><br />
<br />
<span style="font-family: Verdana,sans-serif;"><span style="font-family: Verdana,sans-serif;"><a href="http://www.usa.gov/" target="_blank">http://www.usa.gov/</a></span> </span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"><a href="http://www.ibusinesspartner.de/" target="_blank">http://www.ibusiness-partner.com/StartingUp,Fun,Campaign/stories/</a></span><br />
<b><span style="font-family: Verdana,sans-serif;">Morgen:</span></b><br />
<span style="font-family: Verdana,sans-serif;">HTML - eine Deklarationssprache</span><br />
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"><br /></span>
<span style="font-family: Verdana,sans-serif;"><br /></span>Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-73295099680375288182013-10-24T23:58:00.002-07:002013-11-12T08:07:28.812-08:00Tag 7 - Online Marketing - SEA/SEO mit AdWords<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b><span style="background-color: #b6d7a8;">Kampagnen erstellen mit Google-AdWords</span></b></span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Anzeigen, Anzeigengruppen, Golden Triangle, Ideen, Keywords, Placements, ... </span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>Aufbau einer Anzeige:</b></span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Überschrift</span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Textzeile 1</span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Textzeile 2</span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Anzeigen URL</span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Ziel-URL</span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Anzeigengruppen erstellen</span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>Keywords</b> auswählen</span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Suchtraffic schätzen</span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Placement-Vorschläge</span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Anzeigenerweiterung (z.B. mit Bewertungen)</span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>Keyword PLANNER </b>aktivieren:</span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Tools und Analysen, Ideen für Keywords und Anzeigengruppen, Keywordfilter, Ideen abrufen (für Anzeigengruppen und/oder Keywords), Keywords nach Relevanz filtern, ...</span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>Beispiel</b>, siehe Blog von Ragazzi-Group:</span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><a href="http://ragazzi-group.de/2010/08/online-marktforschung-wie-sie-profitable-nischen-markte-finden-und-ihre-chancen-bewerten/" target="_blank">http://ragazzi-group.de/2010/08/online-marktforschung-wie-sie-profitable-nischen-markte-finden-und-ihre-chancen-bewerten/</a></span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span><b><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"></span></span></b><span style="background-color: #b6d7a8;"><b><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Weitere Google Dienstleistungen:</span></span></b><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"> </span></span></span><br />
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<b><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Google-Trends: </span></span></b><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Angesagte Suchanfragen, Top-Charts, ...</span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>Google Zertifizierungsprogramm</b> - mit Schulungen (bspw. Adwords Einführung)</span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Google <b>Snipets</b> (text, bild, video) ... werden mit HTML programmierung beeinflusst (später)</span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><b>Goolge PLACES</b> - kostenlose Info-seite - wie schafft man es </span></span><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">(als Fähnchen)</span></span> in die Google-Map-Anzeige ?</span></span><br />
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<span style="background-color: #b6d7a8;"><b><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Weiter Suchmaschinen-Bsp´e:</span></span></b></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">yelp.de</span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">meinestadt.de</span></span><br />
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<span style="background-color: #b6d7a8;"><b><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Weiteres publishing System:</span></span></b></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">wordpress -> wpde.org</span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Universal search (video container)</span></span><br />
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<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/9Z4d4sQclNc?feature=player_embedded' frameborder='0'></iframe></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Video von Marek Lueck </span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Golden Triangle</span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">ROI </span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">off-page-optimierung</span></span><br />
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">on-page-optimierung</span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span>Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-23372203290192266072013-10-23T23:20:00.001-07:002013-11-06T06:01:18.245-08:00Tag 6 - Online Marketing - SEA<span style="background-color: #b6d7a8;"><span style="font-family: Verdana,sans-serif; font-size: large;"><b>Einführung SEO</b></span></span><br />
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<span style="font-family: Verdana,sans-serif;">Blacklist, Bounces, CPC, Kampagne, ... <b><br /></b></span><br />
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<span style="font-family: Verdana,sans-serif;"><b>Empfehlung: </b></span><br />
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<li><span style="font-family: Verdana,sans-serif;">E-Mail Marketing im Mobile Bereich, Artikel in Online-Marketing:</span><span style="font-family: Verdana,sans-serif;"><a href="http://onlinemarketing.de/news/e-mail-marketing-mobile-optimierung-wird-immer-wichtiger" target="_blank"> http://onlinemarketing.de/news/e-mail-marketing-mobile-optimierung-wird-immer-wichtiger</a></span></li>
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<li><span style="font-family: Verdana,sans-serif;">t3n-news, siehe Link</span><span style="font-family: Verdana,sans-serif;">: <a href="http://t3n.de/news/" target="_blank">http://t3n.de/news/</a></span></li>
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<span style="font-family: Verdana,sans-serif;"><b>Blacklist-monitoring</b>: Ab 20 % Hardbounces sollten die Absender gecheckt werden, z.B. mit mxToolbox.com</span><br />
<span style="font-family: Verdana,sans-serif;"><a href="http://mxtoolbox.com/SuperTool.aspx?action=blacklist%3amail2.mcsignup.com&run=toolpage" target="_blank">http://mxtoolbox.com/SuperTool.aspx?action=blacklist%3amail2.mcsignup.com&run=toolpage</a></span><br />
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<span style="font-family: Verdana,sans-serif;"><b>Suchmaschinenvergleich</b> (Google und Yahoo), am Beispiel Schuh(e)</span><br />
<span style="font-family: Verdana,sans-serif;">Der Anzeigenbereich</span><br />
<span style="font-family: Verdana,sans-serif;">Der organische Bereich</span><br />
<span style="font-family: Verdana,sans-serif;"><a href="http://www.seo-united.de/suchmaschinen.html" target="_blank">http://www.seo-united.de/suchmaschinen.html</a></span>
<span style="font-family: Verdana,sans-serif;"> </span><br />
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<span style="font-family: Verdana,sans-serif;">Shorttail, Mmidtail, Longtail <b>SUCHBEREICHE</b></span><br />
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<span style="font-family: Verdana,sans-serif;">Wieviel Gewichtung hat ein <b>Such-Parameter </b>(z.B. keyword)?</span><br />
<span style="font-family: Verdana,sans-serif;"><a href="http://www.techdivision.com/blog/die-200-parameter-des-google-algorithmus/" target="_blank">http://www.techdivision.com/blog/die-200-parameter-des-google-algorithmus/</a></span><br />
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<b><span style="font-family: Verdana,sans-serif;">Bsp Keywords:</span></b><br />
<span style="font-family: Verdana,sans-serif;">Staubecken, Fussball, Lotto, Lotto-Gewinnabfrage, Fliesen Dortmund, ... </span><br />
<span style="font-family: Verdana,sans-serif;">prüfe bei Google search, wieviele Eintraege dort schon vorhanden sind</span><br />
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<span style="font-family: Verdana,sans-serif;">Beliebte Keywords sind auch bei der <b>Domain-Auswahl</b> wichtig. </span><br />
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<span style="font-family: Verdana,sans-serif;"><b>Penalty Infos</b> - von Google, falls gg. Nutzungsbestimmugnen verstossen wird.</span><br />
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<span style="font-family: Verdana,sans-serif;">Erreichen einer organischen Top-Position</span><br />
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<span style="font-family: Verdana,sans-serif;"><b>Google ADWORDS - für Keyword advertising</b></span><br />
<span style="font-family: Verdana,sans-serif;">Anmelden und Kampagne erstellen</span><br />
<span style="font-family: Verdana,sans-serif;">Anzeigegruppen, Keywords, ...</span><br />
<span style="font-family: Verdana,sans-serif;">Optimierung, z.B. mit click through rate </span><br />
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<span style="font-family: Verdana,sans-serif;">Such-Werbe-Netzwerk vs Display Netzwerk</span><br />
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<span style="font-family: Verdana,sans-serif;">CPC = cost per click</span><br />
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<span style="font-family: Verdana, sans-serif;"><b>Kampagne anlegen</b> - Anzeigegruppen definieren - Keywords festlegen</span><br />
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<span style="font-family: Verdana, sans-serif;">Zielerreichung - conversion: </span><br />
<span style="font-family: Verdana, sans-serif;"> Website optimieren </span><span style="font-family: Verdana, sans-serif;"> Nische finden</span><span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;">Keywordsuche:</span><br />
<span style="font-family: Verdana, sans-serif;">passende Wortgruppen</span><br />
<span style="font-family: Verdana, sans-serif;"> - Mütze für Frauen (-billig)</span><br />
<span style="font-family: Verdana, sans-serif;"> - Baseballmützen (-unsportlich) </span><br />
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<span style="font-family: Verdana, sans-serif;">Keyword übereinstimmung erreichen, durch ausschlißen der ähnlichen Worte.</span><br />
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<span style="font-family: Verdana, sans-serif;">KMU Kampagnen - <b>Kampagnen hinzufügen</b></span><br />
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<li><span style="font-family: Verdana, sans-serif;">Such- und Displaynetzwerk</span></li>
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<span style="font-family: Verdana, sans-serif;">Suchnetzwerk - das Google universal search net, mit meiner Seite</span><br />
<span style="font-family: Verdana, sans-serif;">Displaynetzwerk - die andere Homepage, die mich bewirbt</span><br />
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<li><span style="font-family: Verdana, sans-serif;">alle Funktionen / Standort eingeben (aus google places)</span></li>
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<span style="font-family: Verdana, sans-serif;">Anzeigenerweiterung (kostenpflichtig)</span><br />
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<span style="font-family: Verdana, sans-serif;"><b>Sitelinks </b>bei Google, sind <b>Nebenlinks</b></span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-15505793652991045882013-10-23T01:03:00.004-07:002013-11-06T06:02:16.672-08:00Tag 5 Online Marketing - Campaign creation <span style="font-family: Verdana,sans-serif; font-size: large;"><b style="background-color: #b6d7a8;">Campaign creation</b></span><br />
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span>AIDA, Autoresponder, Newsletter, RSS Campaign, tracking, ...<br />
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Video zur </span><span style="background-color: #b6d7a8; font-size: small;"><b>AIDA Methode</b>:</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Liste mit Interessenten aufbauen, Vertrauen aufbauen, Geld verdienen</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Checke die Seiten im Netz, inkl. Unterseiten mit: </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="color: purple; font-size: small;"><b>site:http://</b>krissteljes.de</span></span><br />
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<br /><span class="watch-title long-title yt-uix-expander-head" dir="ltr" id="eow-title" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite"><b style="background-color: #b6d7a8;">Campaign creation via Mailchimp:</b></span><span class="watch-title long-title yt-uix-expander-head" dir="ltr" id="eow-title" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite"><b style="background-color: #b6d7a8;"> </b></span></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite"><b style="background-color: #b6d7a8;"><br /></b></span></span>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">z.B. für einen Newsletter:</span></span><br />
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<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Starte mit >>> create a list</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> >>> create a campaign</span><span style="font-size: small;"> </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> (Regular HTML, plain text, A/B split, oder RSS driven Campain)</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> >>> Reports (optional)</span><span style="font-size: small;"> </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> >>> Autoresponders (optional) </span></span><br />
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<span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite">> receipient </span></span><span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite"><span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite">> </span></span> set up </span></span><span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite"><span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite">> </span></span> design</span></span><span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite"><span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite"> > </span></span> plain text </span></span><span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite"><span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite">> </span></span> confirm >>> reports<b><br /></b></span></span><br />
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<span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite"><b>RSS driven campaign </b>- alle, die sich hier eingetragen haben, bekommen regelmäßig, automatisch den Newsletter.</span></span><br />
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<span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite">RSS feed URL </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite">RSS header</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite">RSS items</span></span><br />
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<span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite">Option: Affiliate codes versenden</span></span><br />
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<span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite">Option: Autoresponder (kostenpflichtig) </span></span><br />
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<span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite">Layout</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite">Content </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Design</span></span></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Comments </span></span></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite"><b><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> </span></span> </b></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Personalisiere den Newsletter</b>, im "to-field" / als Variable</span><span style="font-size: small;">:</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">specify *|mergetags|* (hier wird die liste hinterlegt)</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Bsp: </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">*|FNAME|* </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span>
<b><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Tracking definieren: </span></span></b><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Track opens, HTML track, plain text track, ...</span></span><br />
<br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Content definieren</b> (content, style, settings): </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite">Call to action -<b> </b>rufe im Newsletter zu einer Handlung auf (Melden Sie sich hier an, ...)</span></span><br />
<br />
<span style="font-family: Verdana,sans-serif;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" style="font-size: small;" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite"><b>Videos </b>im <u>Design-Textfeld</u> der Kampagne einfügen:</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Der "<b><span style="color: blue;">code</span></b>" aus einer Video-URL wird in die u.g. <span style="color: red;">Vorlage</span> untergebracht</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="color: red;">*|YOUTUBE:</span><b><span style="color: blue;">xHAFvy6ceoY</span></b><span style="color: red;">|*</span></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span>
<b><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Social Media:</span></span></b><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Twitter, Facebook, ...</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span>
<b><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">More Options:</span></span></b><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Autoconvert videos, Authenticate compaigns, ...</span></span><br />
<br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Trigger - hier wird festgelegt, dass z.B. einen Tag nach Eintrag in die Liste der Newsletter täglich um 12 h versendet wird (je nach Zielgruppe zu differenzieren) </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> </span></span><br />
<span style="font-family: Verdana,sans-serif;"></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="background-color: #b6d7a8;">Marketing-Studie</span> von dropbox.com (Unternehmens-Daten verwalten)</span></span><br />
<br />
<br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="background-color: #b6d7a8;"><b>E-Mail-Marketing</b><span style="background-color: white;">-<span style="color: lime;">Infos und SW</span> unter:</span></span> </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">http://www.newsmarketing.ch/</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">http://www.cleverreach.de/frontend/</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span></div>
<span style="font-family: Verdana,sans-serif;"></span><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="background-color: #b6d7a8;"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Google+ Services, z.B.:</b></span></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Branding, Advertising, Marketing, PR, ...</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Beispiele fuer <span style="background-color: #b6d7a8;">Zielerreichungen</span> (Conversion):</b></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Branding und Steigerung der Kundenbindung um weitere 10%</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">oder </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Verkäufe steigern, auf plus 30% bis Weihnachten</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">oder </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Bekanntheitsgrad erhöhen um 50%</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">oder </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Neukundengewinnung</span></span><br />
<br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> <span style="background-color: #b6d7a8;"> </span></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="background-color: #b6d7a8;">Empfehlenswert:</span></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Ein neuer</b> <b>Internetauftritt </b>(am Bsp. von laurageisbuesch.com)</span></span><br />
<ul>
<li><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Autoresponder - Erstellung einer Facebook-Kampagne </span></span></li>
<li><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Der eigene Twitter-Kanal</span></span></li>
<li><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Google+</span></span></li>
<li><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Google Places</span></span></li>
<li><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Workpress SEO</span></span></li>
<li><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">email mit Mailchimp</span></span></li>
<li><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">... </span></span></li>
</ul>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Autoresponder</b> - Video von Matthias Brandmüller: </span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" id="eow-title" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite">Internet Marketing 1x1, oder d</span></span><span style="font-size: small;"><span class="watch-title long-title yt-uix-expander-head" dir="ltr" title="Internet Marketing 1x1 Die 3 Elemente einer extrem profitablen Webseite">ie 3 </span></span><span style="font-size: small;">Elemente einer extrem profitablen Webseite:</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><a href="https://www.youtube.com/watch?v=8g5EuIz89Ic">youtube.com/watch?v=8g5EuIz89Ic</a></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span>
<b><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Warum wird ein Responder benutzt?</span></span></b><br />
<ul>
<li><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Vertrauen aufbauen</span></span></li>
<li><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Verkauf der Dienstleistungen in diesem Paket </span></span></li>
</ul>
Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-62163558732262556062013-10-22T02:59:00.000-07:002013-11-06T06:03:27.957-08:00Tag 4 - Online Marketing - Email Marketing<span style="font-family: Verdana, sans-serif;"><br />
<span style="font-size: large;"><b style="background-color: #b6d7a8;">E-Mailmarketing</b></span></span><br />
<span style="font-family: Verdana, sans-serif;">Advertising, Forms, Listen, Mailchimp, Seitenaufbau, RSS, squeeze, Webinar, ...</span>
<span style="font-family: Verdana, sans-serif;"></span><br />
<a name='more'></a><br />
<span style="font-family: Verdana, sans-serif;">E-Mail Kampagnen mit <span style="background-color: #b6d7a8;">Mailchimp.com</span> erstellen und monitoren</span><br />
<span style="font-family: Verdana, sans-serif;"><a href="http://mailchimp.com/">mailchimp.com</a><br />
<br />Anmeldung zu einem Thema (bspw. Marketing und Werbung)<br /><b>Listen</b> anlegen, für den Adresseinlauf (List or Groups)</span><br />
<span style="font-family: Verdana, sans-serif;"><b>Kampagnen</b> erstellen (Regular or RSS)</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;"><span style="background-color: white;"><u>RRS Campaign</u> </span>(<span style="background-color: white; color: #444444; line-height: 16px;">Really Simple Syndication):</span></span><br />
<span style="background-color: white; color: #444444; line-height: 16px;"><span style="font-family: Verdana, sans-serif;">Für das e-mail marketing wird ein automatismus eingerichtet </span></span><br />
<span style="background-color: white; color: #444444; line-height: 16px;"><span style="font-family: Verdana, sans-serif;">z.B. die Inhalte einer Homepage werden in einer Mail zusammengefasst,</span></span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;"><u><br /></u></span>
<span style="font-family: Verdana, sans-serif;"><u><span style="background-color: #b6d7a8;">Weitere E-Mail Marketing SW</span>:</u> </span><br />
<span style="font-family: Verdana, sans-serif;"><a href="http://www.cleverreach.de/frontend/">cleverreach.de/frontend</a> (für bspw. A/B Splittest, Autoresponder/Trigger, Integration/API, ...)</span><br />
<span style="background-color: white; color: #444444; line-height: 16px;"><span style="font-family: Verdana, sans-serif;"><br /></span></span><span style="background-color: white; color: #444444; line-height: 16px;"><span style="font-family: Verdana, sans-serif;">Dem <b>Ermüdungseffekt</b> entgegenwirken: </span></span><br />
<span style="background-color: white; color: #444444; line-height: 16px;"><span style="font-family: Verdana, sans-serif;">Newsletter nicht stündlich versenden, Inhalt permanent verbessern, ...</span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="background-color: white; color: #444444; line-height: 16px;"><br /></span><br />
</span><br />
<span style="font-family: Verdana, sans-serif;"><b>OS Ticket </b>(open source support ticket) unter: </span><br />
<a href="http://osticket.com/"><span style="font-family: Verdana, sans-serif;">osticket.com</span></a><br />
<span style="font-family: Verdana, sans-serif;"><br /></span><span style="font-family: Verdana, sans-serif;">Blacklist check (Details später)</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;"><b>Platform für </b></span><span style="font-family: Verdana, sans-serif;"><b style="background-color: #b6d7a8;">kostenlose Webinare</b> / </span><span style="font-family: Verdana, sans-serif;">Life-Online-Kurse, bis zu 10 Personen, siehe: </span><a href="https://www.edudip.com/"><span style="font-family: Verdana, sans-serif;">edudip.com</span></a><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="background-color: #b6d7a8; font-family: Verdana, sans-serif;">Newsletter erstellen mit Mailchimp:</span><br />
<span style="font-family: Verdana, sans-serif;">embedded form, general form, translation, HTML container, thank you page (mit Affiliate code), </span><span style="font-family: Verdana, sans-serif;">recipients, setup, design (layout, content, ...), plain text, confirmation (schedule option),</span><br />
<span style="font-family: Verdana, sans-serif;">> nicht zu viele Bilder im Newsletter </span><br />
<span style="font-family: Verdana, sans-serif;">> Backup sicherstellen </span><br />
<span style="font-family: Verdana, sans-serif;">> Ziel definieren</span><br />
<span style="font-family: Verdana, sans-serif;">> Kundenbindung und Vertrauen erreichen </span><br />
<span style="font-family: Verdana, sans-serif;"> (z.B. wie erreiche ich Sie nach dem Seminar?)</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="background-color: #b6d7a8; font-family: Verdana, sans-serif;">Squeeze Page Aufbau:</span><br />
<span style="font-family: Verdana, sans-serif;">(... oder, wie schaffe ich es den User auszuquetschen?)</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;"><b>Seite 1</b></span><br />
<span style="font-family: Verdana, sans-serif;">Ziel: e-Mailadressen sammeln, Seite in Google indizieren</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;"><b>Unterseite 1</b></span><br />
<span style="font-family: Verdana, sans-serif;">Ziel: Verkauf der Hauptleistung / des Produktes</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<span style="font-family: Verdana, sans-serif;"><b>Unterseite 2</b><br />
Ziel: Partnerprogramm, sofern Interessent das Produkt nicht gekauft hat</span><br />
<span style="font-family: Verdana, sans-serif;"><br /></span>
<br />
<span style="font-family: Verdana, sans-serif;">Hier eine Möglichkeit, um den Anmeldeprozess per email zu generieren:</span><br />
<span style="font-family: Verdana, sans-serif;"><br />
Hier beim kostenlosgen Webinar anmelden (klicken):</span><br />
<span style="font-family: Verdana, sans-serif;">http://eepurl.com/HofyL</span>Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-30777418565781137142013-10-21T07:25:00.000-07:002013-11-06T06:05:44.433-08:00Tag 3 - Online Marketing - direkte Partnerprogramme <span style="background-color: #b6d7a8;"><span style="font-family: Trebuchet MS, sans-serif; font-size: large;">Affiliate Marketing - mit <u>direkten Partnerprogrammen</u></span></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br />Bsp-Partnerprogramme, Nischenmarketing, Online-Store, 10Minuten-Mail, Tracking-ID, ...</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"></span><br />
<a name='more'></a><br />
<span style="font-family: Trebuchet MS, sans-serif;">Infos und Anregungen, siehe:</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Google News, Zalando, Content Marketing, die besten deutschen affiliate Anbieter</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Tip: online-motor-deutschland.de</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Bsp: <span style="background-color: #b6d7a8;"><b>Partnerprogramm bei Amazon</b></span> und Shopaufbau</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Anmeldung bei Amazon zum Partnerprogramm, ... Nähe Impressum </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Mischformen von direkten und indirekten Partnerprogrammen sind üblich.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Onlinemarketing, Partnerprogramme, REM, Web-Usability 2/3 Text, 1/3 Bild,</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Keywords sollten im Domainnamen enthalten sein</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Vertrauensaufbau sollte im Fokus stehen - nicht gleich mit Werbund erschlagen!</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">z.B. unten rechts die Empfehlung für einen Produktkauf (von FA. XY)</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Conversion = Zielerreichung</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Messbare Zielerreichung durch Anzahl od %-Angabe der Klicks für die Käufe</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Bsp: Ice-Watch</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">(HTML quell code beim Partnerprogramm kopieren und bei Facebook posten ... unter: was machst Du gerade?)</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Der Partnerlink ist im code wie folgt zu finden:</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">... </span><br />
<span style="font-family: Trebuchet MS, sans-serif;">>ahref="...."</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">....</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">ACHTUNG:</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Werbung muss als solche gekennzeichnet sein</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Bsp: *=affiliate links</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><b>Linkkürzer,</b> für bspw. lange Impressum Texte,</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">siehe: <a href="https://bitly.com/" target="_blank">bitly.com</a> (hier auch Auswertungen der Klicks mögl., Links können verkürzt und verändert werden)</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Bsp: Geschäftsführer und Impressum können als Link in der email hinterlegt werden</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Wenn ein neuer Blog eingestellt wird, sollte ein Hinweis darauf erfolgen, um den freundlichen Leser nicht zu verwirren :-)</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Inbound Marketing - die User/Kunden kommen selbst auf die Seite, die Idee, das Produkt</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Outbound Marketing - die User/Kunden werden aufmerksam gemacht, durch ACTION</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<b><span style="background-color: #b6d7a8; font-family: Trebuchet MS, sans-serif;">Ein eigener Amazon-Shop:</span></b><br />
<span style="font-family: Trebuchet MS, sans-serif;">TrackingID anlegen</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">"aStore" hinzufügen </span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Shop benennen: bspw "Kauft die angesagtesten Neuheiten"</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Artikel auswählen > Link erstellen > HTML code kopieren und im Blog (HTML Ansicht) an passender Stelle einfügen.</span><br />
<br />
<br />
<iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="http://rcm-eu.amazon-adsystem.com/e/cm?t=wwwkakicomeu-21&o=3&p=8&l=as1&asins=B00EHXNWSS&nou=1&ref=qf_sp_asin_til&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr" style="height: 240px; width: 120px;"></iframe>
<span style="background-color: white;">Furla Tasche*
*=affiliate link</span><br />
<br />
<br />
<span style="font-family: Trebuchet MS, sans-serif;"></span>
<span style="font-family: Trebuchet MS, sans-serif;">FYI - bei 1&1 heissen die Affiliates >>> Profiseller</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Affiliate Marketing selbst einsetzen, (eigenes Hörbuch, Videokurse, Shop, etc.) und andere für das eingene Produkt begeistern, sich bewerben lassen.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">clickbank.com - für internationales business (setup fee, ca. 50 US$ pro Artikel)</span><br />
<a href="http://www.clickbank.com/" target="_blank"><span style="font-family: Trebuchet MS, sans-serif;">clickbank.com</span></a><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="background-color: #b6d7a8; font-family: Trebuchet MS, sans-serif;">shareIT.com - globale Präsenz, aber lokal ansprechend</span><br />
<a href="http://www.mycommerce.com/share-it" target="_blank"><span style="font-family: Trebuchet MS, sans-serif;">mycommerce.com/share-it</span></a><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<b><span style="font-family: Trebuchet MS, sans-serif;">Zu share IT:</span></b><br />
<span style="font-family: Trebuchet MS, sans-serif;">als Tracking- und Zahlungsanbieter, falls ein Produkt vorhanden, Tracking code wird zur Verfügung gestellt,</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Aufwand zur Bestückung des Programms - ca. 1 Woche.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Kosten - value tarif oder flex tarif</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Partner verwalten, Produkte hochladen und bearbeiten, Kataloge definieren, Provisionslisten für Affiliates definieren, Affiliates zuordnen, Design, Layout, Links zu "Warenkorb" oder "jetzt kaufen", allgemeine Einstellungen.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Anmeldung als Affiliate, Produkte hinzufügen, Export Cotrol</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">B2B versus Endkonsumenten - bei Internetgeschäften</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Empfehlung zur SW Partnerprogramm:</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.empfehlungsmarketing-software.de/geld-verdienen-mit-wiwes/" target="_blank">empfehlungsmarketing-software.de</a></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Unternehmer vs Affiliate</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Unternehmer (mit eigenem Produkt, und der Suche nach Affiliates)</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Affiliate (Geld verdienen mit anderen Produkten von Merchants (amazon o.ä.)</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Bsp: Zanox, eine Affiliate Marketing Netzwerk Platform für Europa - für Advatiser und/oder Publisher </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.zanox.com/de" target="_blank">zanox.com</a></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Empfehlungs-seite: Peer Wandiger, Web-Entwickler und Blogger, </span><br />
<span style="font-family: Trebuchet MS, sans-serif;">am Beispiel für <b>Nischenmarketing</b> - Poolheizung:</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.selbstaendig-im-netz.de/" target="_blank">selbstaendig-im-netz.de</a></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Video-Marketing als Sonderform (wird später behandelt)</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Bannererstellung (Bsp. 6 B. für 140,- EUR), siehe </span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.bannerexpress.de/" target="_blank">bannerexpress.de</a></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;">Eine sich selbst vernichtende email unter:</span><br />
<a href="http://10minutemail.com/10MinuteMail/index.html" target="_blank"><span style="font-family: Trebuchet MS, sans-serif;">10minutemail.com</span></a><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: #b6d7a8;">Nischenmarketing und der bedeutende Effekt von Listen im Email Marketing.</span></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">siehe Video, "</span><span style="font-family: arial, sans-serif; font-size: 0.9em; letter-spacing: -0.05em; white-space: nowrap;">Interview mit Ralf Schmitz und Matthias Brandmüller"</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="background-color: #b6d7a8; font-family: 'Trebuchet MS', sans-serif;">Liste aufbauen:</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">kostenlos ein Video auf Youtube rausgeben und dadurch die Leute auf die Liste ziehen</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">erst ab der 3. email Kosten erheben, nicht sofort</span><br />
Vertrauen gewinnen<br />
<br />
<span style="background-color: #b6d7a8; font-family: Trebuchet MS, sans-serif;">Tips für einen Neustart:</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Domain registrieren, web space nur monatl. zahlen, auto responder, pay back clicks, stand alone newsletter, Bannerwerbung auf speziellen Seiten der Branche.</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Launchen als Marketinginstrument einsetzen</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Newsletter lesen</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Fang als Affiliate an</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Bau Dir ein Image auf</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"><br /></span>
<span style="font-family: Trebuchet MS, sans-serif;"> ...</span><br />
<span style="font-family: Trebuchet MS, sans-serif;"> squeezestar.com, camtasia.com, ...</span>Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-34327519869902091322013-10-18T07:22:00.000-07:002013-11-06T06:07:09.433-08:00Tag 2 - Online Marketing - indirekte Partnerprogramme <!--[if gte mso 9]><xml>
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</xml><![endif]--><b><span style="background-color: #b6d7a8;"><span style="font-size: large;">Indirekte Partnerprogramme </span></span></b><br />
<br />
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Inhalt (übernommen): advertiser, affiliate marketing, merchants, publisher, trackingmethoden, ...</span><br />
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;"></span><br />
<a name='more'></a><br />
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;"><br /></span>
<span style="background-color: white; font-family: "Verdana","sans-serif"; font-size: 11pt;"><b>Indirekte Partnernetzwerke</b>; </span><span lang="EN-US" style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US;">Advertiser (<b>Merchants</b>) und Publisher (<b>Affiliates</b>); </span><br />
<span lang="EN-US" style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US;"> </span>
<br />
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Die Partnernetzwerke <a href="http://www.zanox.de/" target="_blank" title="Zanox">Zanox</a>, <a href="http://www.belboon.de/" target="_blank" title="Belboon">Belboon</a> und <a href="http://www.affilinet.de/" target="_blank" title="Affilinet">Affilinet</a>
sind Vermittler zwischen den benannten Parteien;</span><br />
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;"><br /></span></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;"><b>Partnerprogramm</b> (aus Unternehmersicht oder
Affilieatesicht);</span></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Setup-Fee beachten;</span></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Trackingcode installieren, publisher ID
tracken;</span><br />
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;"><br /></span></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span lang="EN-US" style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US;"><b>Tracking-Methoden:</b> </span><br />
<span lang="EN-US" style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US;">Pixeltracking, Datenbanktracking, Sessiontracking, Cookietracking und URL-Tracking;</span><br />
<span lang="EN-US" style="font-family: "Verdana","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US;"><br /></span></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;"><b>Programmrichtlinien</b> von einem indirekten
Partnernetzwerk wie z.B. <b>Zanox </b>lesen;</span></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;"><b>Partnerprogrammvereinbarung </b>eines Merchants
lesen;</span></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">( Die Registrierung in den vorgestellten
Netzwerken ist kostenlos!);</span><br />
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;"><br /></span>
<span style="font-family: Verdana, sans-serif; font-size: 11pt;">neue Produktideen:</span><br />
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">eBook, Videoanleitungen, Hörbücher, Übersetzungen, sonstige DL´en</span><br />
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;"><br /></span>
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Aufnahahme des Bildschirms:</span><br />
<a href="http://www.techsmith.com/camtasia.html">techsmith.com/camtasia.html</a><br />
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;"><br /></span></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Empfehlung: </span><br />
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Matthias Brandmüller Video und Überraschungsgeschenk;</span></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
</div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">Details, siehe: </span></div>
<div style="margin-bottom: .0001pt; margin: 0cm;">
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;">www.ralf-wenda.de/onlinemarketing-kurs-tag-2-indirektes-affiliate-marketing/</span><br />
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;"><br /></span>
<span style="font-family: "Verdana","sans-serif"; font-size: 11.0pt;"><br /></span></div>
Anonymoushttp://www.blogger.com/profile/00493361576471148208noreply@blogger.comtag:blogger.com,1999:blog-1468141174466303633.post-28829477287003191032013-10-17T03:26:00.000-07:002013-11-06T06:08:53.809-08:00Tag 1 - Online Marketing - Grundlagen<div style="text-align: center;">
<div style="text-align: left;">
<span style="background-color: #b6d7a8;"><span style="font-family: Verdana,sans-serif; font-size: large;"><b>Grundlagen - Online Marketing:</b></span></span><br />
<br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Einführung, Vorstellungsrunde, Lehrbuch, klassisches Marketing, ...<b> </b></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b> </b></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b></b></span></span><br />
<a name='more'></a><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b> </b></span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Vorstellungsrunde</b> - <span style="font-size: x-small;">Kursteilnehmer und Dozent (</span></span></span><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="font-size: x-small;">ralf-wenda.de)</span></span></span></div>
<h2 style="text-align: left;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Lehrbuch -</b></span></span><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="font-size: x-small;"><span style="font-size: small;"> </span><span style="font-weight: normal;">Praxiswissen Online Marketing, Dr. Erwin Lammenett</span></span></span></span></h2>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG8vmcRTsqUvZSHdOkhQtKVmRjitT0SblNP_hWheXFLpR_jJk4POfBw5gMBO7Ny4zx_l5IqVy6b2iXiJ1LI_Txfzh8sOdGHpBlrx8uqIadc9rAnRFJPIdgb_du_xKxpDnnSvWe3REesnA/s1600/Buch+Praxiswissen+Online-Marketing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG8vmcRTsqUvZSHdOkhQtKVmRjitT0SblNP_hWheXFLpR_jJk4POfBw5gMBO7Ny4zx_l5IqVy6b2iXiJ1LI_Txfzh8sOdGHpBlrx8uqIadc9rAnRFJPIdgb_du_xKxpDnnSvWe3REesnA/s200/Buch+Praxiswissen+Online-Marketing.jpg" width="153" /></a></div>
<h2 style="text-align: left;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="font-size: x-small;"><span style="font-weight: normal;"> </span></span><b> </b></span></span></h2>
<div style="text-align: left;">
</div>
<h3 style="text-align: left;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Teil A:</b></span></span></h3>
<div style="text-align: left;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Kundenbindungsprozesse, Marketing nie auf eine Maßnahme beschränken, 4P, Inhouse SEO, siehe <a href="http://www.bild.de/">www.bild.de</a></span></span></div>
<div style="text-align: left;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">...finde den eigenen Marketing-Mix, um Deine Zielgruppe zu erreichen;</span></span></div>
<div style="text-align: left;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Internet marketing vs Online-Marketing;</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Affiliate Marketing - innerhalb u ausserhalb der homepage;</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Mache Deine Präsenz auch auf anderen Suchmaschinen bekannt;</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Nischenmarketing;</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">DAS Blog - blogger.com / blogspot.de, Backend, Design (Posts, Seiten, Layout, ...), Posts mit Labeln versehen und Label taggen, mit keywords bestücken;</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Labels konfigurieren: Layout - gadget hinzufügen und aus Liste auswählen (Schaltfläche, follower, suchfeld, html, text, image, logo, ...);</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Entwurf speichern und Veröffentlichen;</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Veröffentlichung zurücknehmen: zurück zu Entwurf</span></span>;</span></span><br />
<br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Impressumgenerator - e-recht24.de</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Bannergenerator - bannerexpress.de</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">E-Mailgenerator -10minutemail.com</span></span></div>
<div style="text-align: left;">
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Empfehlungen: </span></span><span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> </span></span></div>
<div style="text-align: left;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">t3n.de, selbstaendig-im-netz.de </span></span><br />
<table border="0" cellpadding="0" cellspacing="0" style="width: 222px;"><tbody>
<tr height="20" style="height: 15.0pt;"><td class="xl64" height="20" style="height: 15.0pt;"></td></tr>
</tbody></table>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Klausur (90 Min, 90 Punkte)</span></span><br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Erste Zus.fassung am 30. Oktober 13</span></span><br />
<br />
<br />
<br />
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span>
</div>
<div style="text-align: left;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b><br /></b></span></span></div>
<div style="text-align: left;">
<br /></div>
</div>
<div style="text-align: center;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span></div>
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br /></span></span>
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<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Verdana,sans-serif;"><span style="font-size: small;"></span></span></div>
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